Google Ads offers one of the most powerful ways to reach customers in today’s digital landscape. If you run a business, especially in office or commercial cleaning, Google Ads can help you gain more clients. However, to make the most of your advertising budget, it’s essential to understand the Different Types of Google Ads Campaigns available to you.

Rozee Digital is a Google Ads PPC agency. We help businesses like yours succeed with Google Ads. Our team creates ad campaigns that achieve real results. In this blog, we’ll look at the types of Google Ads campaigns. We’ll discuss how they work, their benefits, and how they can help you get commercial cleaning clients.

What Are Different Types of Google Ads Campaigns?

When people mention Google Ads campaign types, they mean the different formats you can use to promote your business on Google. Each campaign type has different goals. They might aim to drive traffic, increase sales, generate leads, or increase brand awareness. Understanding the various options available is key to optimizing your Google Ads efforts.

Different Types of Google Ads Campaigns:

Let’s dive into some of the most popular Different Types of Google Ads Campaigns that businesses like yours can use to achieve their marketing goals.

1. Search Campaigns

Search campaigns are one of the most commonly used different types of Google Ads Campaigns. These ads appear when people search for specific keywords on Google. Search campaigns are strong. They reach people when they seek info about your business.

If you want office cleaning clients, use search ads. They appear when someone looks for “office cleaning services near me” or “professional cleaning companies.” Using high-intent keywords helps your search ads draw in leads who already want your services.

Benefits of Search Campaigns:

• Highly targeted: Your ads show up when people search for terms directly related to your business.
• Immediate visibility: Since search ads appear in real-time, you can generate instant traffic and leads.
• Cost-effective: You pay only when someone clicks on your ad, making it a great option for budget-conscious businesses.

2. Display Campaigns

Display campaigns let you show eye-catching ads on many websites, YouTube, and mobile apps. Display ads show up for people who aren’t actively searching for your product or service. But, they might still show interest.

For a business like Rozee Digital, display ads can help promote your services in a visually engaging way. If you work in commercial cleaning, display campaigns increase brand awareness. Your ads appear on sites your target audience visits, even if they didn’t search for cleaning services.

Benefits of Display Campaigns:

• Increase brand awareness: Display ads help keep your brand top of mind for potential customers.
• Visually engaging: Use images or video content to make a lasting impression.
• Remarketing: Target users who have previously visited your website with customized ads to encourage them to convert.

3. Shopping Campaigns

Shopping campaigns are perfect for businesses that sell physical products. They let you show your products directly in Google Search. Shopping ads stand out because they show product images, prices, and store names in search results. This makes it easy for users to compare products.

If you offer cleaning products or equipment, shopping ads allow you to reach users who are searching for specific items. For example, someone searching for a “commercial vacuum cleaner” might see your shopping ad. This ad would show your product, its price, and a link to buy it.

Benefits of Shopping Campaigns:

• Direct product visibility: Shopping ads show potential customers exactly what you’re selling with all the essential details.
• Increase online sales: Perfect for e-commerce businesses looking to increase sales.
• Highly targeted: People who are actively looking for similar items see your products.

4. Video Campaigns

Video ads are a great way to engage users with rich, dynamic content. Google Ads video campaigns show up on YouTube and other sites in the Google Display Network. Video content grabs users’ attention fast. It’s a very engaging type of media.

Video campaigns are great for businesses like Rozee Digital. They help educate potential clients, share testimonials, and showcase services. Video ads work well for commercial cleaning companies. Show your team’s cleaning process. Highlight before-and-after results. Explain what makes your services special.

Benefits of Video Campaigns:

• Higher engagement: Video ads are engaging and can convey a lot of information quickly.
• Great for brand awareness: Video is an excellent medium for spreading awareness and building trust with your audience.
• Target specific audiences: You can target users based on their interests, behaviors, and demographic data.

5. App Campaigns

If you have a mobile app for your business, app campaigns are an essential tool. This is one of the different types of Google Ads campaigns to showcase your app on Google’s networks. This includes Google Search, YouTube, and the Display Network. They help drive app installs and in-app actions, such as purchases or sign-ups.

App campaigns can increase installs and interactions for your cleaning service’s mobile app. Use them to make booking services or managing appointments easier for your customers. By targeting users who are likely to engage with your app, you can increase its visibility and ensure that people use it effectively.

Benefits of App Campaigns:

• Drive app installs: Encourage users to download your app directly from Google’s platforms.
• Automated optimization: Google automatically optimizes your campaigns based on your goals.
• Multi-network reach: Ads appear across several platforms, including Google Search, YouTube, and the Play Store.

6. Local Campaigns

If you have a physical location, then the most appropriate campaign among the  different types of Google Ads Campaigns is local campaigns. These can help drive more foot traffic to your store or business. These campaigns promote your physical location. They show your ads on Google Search, Google Maps, and other Google sites. Local campaigns are particularly effective for brick-and-mortar businesses or service-based businesses that cater to local customers.

For businesses like Rozee Digital, local campaigns can help attract nearby clients. If you’re running a commercial cleaning service, local ads ensure that users in your service area can easily find your business on Google Maps or search results when looking for cleaning services.

Benefits of Local Campaigns:

• Drive local foot traffic: Encourage customers to visit your physical location.
• Google Maps visibility: Ads appear on Google Maps, making it easier for local customers to find you.
• Customized for service areas: Ideal for businesses with a defined geographic service area.

7. Smart Campaigns

For those new to Google Ads or without the time to manage complex campaigns, smart campaigns offer a simplified option. Smart campaigns automatically handle the creation and optimization of your ads, from targeting the right audience to adjusting bids.

Smart campaigns are perfect for businesses that don’t have a dedicated marketing team or are starting with Google Ads for beginners. With minimal effort, you can create ads that drive results without having to manage all the fine details.

Benefits of Smart Campaigns:

• Easy to set up: Minimal setup required, making it ideal for beginners.
• Automated targeting and bidding: Google takes care of optimization for you.
• Cost-effective: Smart campaigns are budget-friendly, perfect for small businesses.

How to Choose the Right Google Ads Campaign for Your Business

 

Choosing the right google ads types of campaigns depends on your specific goals and target audience. Here’s a quick guide to help you decide which type of campaign is best for your business:

• Search campaigns are great if you want to attract leads actively searching for your services, like how to get office cleaning clients.
• Display campaigns are perfect for brand awareness and remarketing to users who have previously interacted with your business.
• Shopping campaigns are best for businesses selling products online.
• Video campaigns are effective for educating your audience and showcasing your brand or services.
• App campaigns work well for businesses with mobile apps looking to increase downloads and engagement.
• Local campaigns are ideal for businesses that have physical locations and want to drive foot traffic.
• Smart campaigns are a great choice for beginners or businesses with limited resources.

Conclusion

Understanding the different types of campaigns in Google Ads is crucial to running a successful ad strategy. By selecting the right campaign type for your business objectives, you can effectively reach your target audience, increase brand visibility, and ultimately drive conversions. If you’re a cleaning company looking for how to get commercial cleaning clients, or any other business aiming to grow through Google Ads, Rozee Digital can help.

As a leading google ads ppc agency, we specialize in crafting custom campaigns customized to your business needs. Let us help you navigate the world of Google Ads and achieve measurable success. Contact us today for more information!

With the right knowledge of google ads types of campaigns, your business can maximize its advertising potential. Whether you’re trying to get commercial cleaning clients or grow your brand, Google Ads offers powerful tools to help you succeed.

FAQs

 

• What are Google Ads campaigns? 

Google Ads campaigns are paid advertising strategies that display your business’s ads across Google’s vast network of platforms.

• Which Google Ads campaign is best for beginners? 

Smart campaigns are ideal for beginners, as they automate the process of creating and optimizing ads.

• How can I use Google Ads to get commercial cleaning clients? 

Using search campaigns targeting keywords like “commercial cleaning services” can help you connect with potential clients actively searching for cleaning solutions.

• What’s the difference between search and display campaigns? 

Search campaigns show text ads when users search for specific keywords, while display campaigns use visual ads shown on websites and apps.

• How does Rozee Digital help with Google Ads? 

Rozee Digital helps businesses manage and optimize their Google Ads campaigns, ensuring the best possible results for your marketing goals.