PPC has been one of the most prominent marketing strategies for businesses to establish their companies on search engines. It helps them gain a higher click rate and visibility online.
Advertisers are always looking for ways to improve the conversion rate of their landing pages. One of the best ways to do that is executing a comprehensive heatmap analysis
What’s the first question any business owner asks when recommended Google Ads? ‘How much is it going to cost?’ It’s true that pay-per-click (PPC) advertising can get expensive in no
Numbers are similar to pop music sensation Shakira’s hips, in that they don’t lie. No matter how bad that pun was, numbers are always going to play an important role
After hours of researching, planning and crafting your advertising campaign, it is finally finished. You finally click the ‘Publish’ button and get excited as your ads are ready to be