OUR APPROACH TO
CLIMBING THE MOUNTAIN
Study
Audit
First things first. We collect all the important information about the business, the numbers/metrics, performance, activity, and goals. This creates a solid foundation as we progress throughout the process.
analyse
Once we have the information, it’s important to analyse it for insights. This helps inform our strategy and direct key decisions on how best we can move toward the businesses overarching goals, and drive positive results as quickly as possible. It also identifies weaknesses in the current activity, areas of opportunity, and points of strength that we can leverage in our marketing plan.
UNDERSTAND
It’s crucial to clarify our understanding and get buy-in from you to ensure we’re not missing any key points, or have misinterpreted information. We conduct a check-in meeting to discuss our findings and plans. This mitigates the risk of moving in a direction misaligned with your business goals.
Prep
CLIMB
The plan’s been made; it’s time to set up the ropes & harness. The setup of everything is crucial in a strategy with a heavy focus on new acquisitions. That could be new customers, market share, market penetration, brand saturation, or even new product domination. Our focus is on key levers that have proven importance in driving results in these verticals.
ABSEILING
Sometimes the best offense is abseiling. If you are already halfway up the mountain struggling to protect and maximise what you’ve already acquired, you’ll be on the acquisition hamster wheel forever. Abseiling focuses on anything or everything from customer lifetime value, existing customer reactivations, brand, and operations. Depending on the type of defensive strategy relevant to your business, measurement can focus on anything from benchmarks, costs, campaign risk ratios, and competitor bidding.
The Climb
This is where the rock surface meets the chalked-up hands. We can’t drive results without taking action. Our strategies have been set, our team’s ready to go, and it’s game time.
OBSERVE
Our work does not end after the climb starts. We’re always on the lookout for opportunities or flaws in our strategy that may arise during the set up that planning didn’t account for. Identifying these is critical to ensuring the best chance of success. We monitor the campaigns daily, if something isn’t working or is working, you’ll always been in the loop.
OPTIMISE
Once we identify the areas for improvement, we take action. This is where we continue to refine and measure our results in real time against our agreed-upon goals. Observing and optimising are key at this stage and are a repetitious process to drive consistent outcomes. This is where we are relentless, as no strategy is guaranteed but adhering to these two steps.
our service pillars
How our service components work to deliver jaw dropping results.
social media advertising
We drive award-winning, industry-leading results, powered by a team of specialists on every platform. We understand social media; we build advanced targeting, creative and strategy to drive consistent results that drive business growth.
GOOGLE ADVERTISING
If you’re not generating traffic, leads & sales from search traffic, your competitors are. Google ads are the cornerstone of any eCommerce Marketing strategy. It’s effective, and proven, don’t get left behind.
email marketing
Email Marketing is a license to print money. Acquiring new customers is not enough. As your best source of repeat purchases, email builds powerful customer loyalty – yielding greater lifetime value, repeat purchases and sales. The culmination between acquisition and EDM can mean the difference between a business that makes and loses money, and one that has consistent predictable growth and revenue.
ugc creatives
User Generated Content is at the forefront of ad transparency. People want to know they are dealing with someone who is real. Getting a real testimonial from a real product, in real-time.
