Google Ads Agency for Supplements
Health claims get flagged in Shopping feeds. Search intent shifts fast between first-time buyers and people reordering.
Read more about our approach
A Google Ads agency for supplements has to solve a problem most PPC agencies never plan for.
Rozee Digital runs Google Ads for supplement brands spending £10k or more a month, as part of our wider ecommerce marketing agency for supplement brands system.
Why Google Ads Works Differently for Supplements
Claims-Safe Feeds
Shopping feeds get rejected over vague health claims. Feed structure has to be claims-safe from day one.
Split Search Intent
Search terms split into two groups. New buyers search by problem. Existing buyers search by brand name to reorder.
Branded-Term Waste
A generic PPC agency for supplement brands bids the same way on both. That wastes the budget on branded terms that would have been converted anyway.
Results That Speak for Themselves
Seeking Health
Replacing one blended ROAS number with channel-level accountability
Seeking Health's Google Ads account was optimizing for one blended ROAS number. That is how most supplement accounts still run.
- Split Search, Shopping, and Performance Max apart
- Made each channel accountable for genuine new customer contribution, not a single combined score
Efficiency did not slide as spend scaled, which is what usually happens when spend increases without channel-level accountability.
These figures are tracked through Shopify and Triple Whale, not estimated.
See the Full Case StudyGet Your Free Supplement Profit Diagnosis
A senior strategist — not a salesperson — audits your Google Ads account and hands you a roadmap you can execute with us or without us.
Feed compliance audit — which health claims in titles and descriptions risk Shopping disapproval
Search term split: new-buyer queries versus branded reorder terms, and what each is costing you
Performance Max review — new customer contribution versus blended ROAS
A 90-day roadmap with separate budgets and goals for Search, Shopping, and Performance Max
You fill in the short form — we review your answers before the call.
We audit your account and build your Profit Diagnosis.
We walk you through it on a call. The roadmap is yours to keep.
Claim your Profit Diagnosis
No obligation. You keep the roadmap whatever you decide.
How We Approach Google Ads for Supplements
Search
Split by buyer intent. New customer terms get separate budgets from branded reorder terms.
Google Shopping Ads for Supplements
Feed structure and titles built to survive review, with pricing and promotions kept accurate to avoid disapproval.
Performance Max
Managed on new customer contribution, not blended ROAS. Budget shifts toward campaigns proven to bring in buyers who have not purchased before.
Conversion Tracking
Built around GA4 and Google Merchant Center, so Shopping performance and subscription data connect instead of sitting apart.
Why Choose Rozee Digital?
Capped at 20 Client Partners
Rozee Digital stays capped at 20 client partners.
Senior-Led, Not Junior-Staffed
Senior strategists manage Google Ads directly, not junior staff.
Retention-Aware Reporting
Reporting covers new customer contribution and repeat purchase rate, not just ROAS.
Rolling 30-Day Terms
Every engagement runs on rolling 30-day terms.
Frequently Asked Questions
What does a Google Ads agency for supplements actually manage?
Search, Shopping, and Performance Max, structured around new customer acquisition. Feed compliance and reorder intent both get handled specifically for supplements.
Do you run Google Shopping ads for supplements?
Yes. Feed structure and product titles are built to survive review, since a rejected feed stops Shopping traffic entirely.
Are you a PPC agency for supplement brands or just Google Ads?
Google Ads is one channel inside a wider system that includes Meta, creative, and retention. It never runs alone.
What is the minimum ad spend to work with you?
£10k a month or more. We cap at 20 clients, so every account gets senior attention.
Why does Rozee Digital have relevant experience here?
Tom Rozee founded Rozee Digital in 2016, after a decade running paid media. Results like Seeking Health's reflect that experience applied to Google Ads specifically.
Ready to Scale Profitably?
Book a free Profit Diagnosis today. A senior strategist will show you exactly where your Google Ads account stands. You keep the roadmap either way.
Claim My Free Supplement Profit Diagnosis No obligation. You keep the roadmap whatever you decide.