194% more leads at 45% lower cost per lead
Clarity, Control, Conversion: How a Rebuilt Lead Gen Engine Took InBody USA From $87 CPLs to Scalable, Attributable Growth
InBody USA is the category leader in medical-grade body composition analysers, trusted by fitness studios, medical clinics and corporate wellness programmes across the country.
But category leadership wasn’t translating into efficient acquisition. Ad spend was converting poorly, and nobody could see which campaigns were actually generating revenue.
CPLs were running at $86+ with inconsistent lead quality and no clear line from ad spend to closed sales. Traffic was landing on generic product pages that were never designed to convert.
The mandate: grow lead volume while cutting acquisition costs — without sacrificing the quality the sales team depended on.
We didn’t just optimise the ad account — we rebuilt the full journey from click to closed sale, with attribution wired in from day one.
Google Ads restructure
Campaigns were rebuilt around buyer intent and actual sales data, with keyword-level lead attribution via a custom lead-to-sale tracking system. Budget shifted continuously toward the keywords that proved they drove revenue — not just form fills.
High-converting landing pages
We designed and tested visual-first landing pages tailored to each buyer persona — fitness studios, medical clinics, corporate wellness — built on benefit-driven copy, trust elements and social proof, with dynamic CTAs and phone tracking as on-page conversion accelerators.
Full-funnel sales attribution
Tracking followed every step: ad click → lead → phone call → sale. For the first time, InBody’s team had real visibility into ad-driven ROI — and we used that sales data to optimise campaigns on revenue, not lead counts.
Over the engagement, cost per lead fell from $87.46 to $47.76, conversion rate climbed from 1.78% to 3.28%, and lead volume grew 194% — with quality protected by revenue-based optimisation.
InBody didn’t need more traffic. They needed clarity, control and conversion — and that’s exactly what the rebuilt engine delivered.
| Metric | Before | After | Change |
|---|---|---|---|
| Cost Per Lead (CPL) | $87.46 | $47.76 | ↓ 45% |
| Conversion Rate | 1.78% | 3.28% | ↑ 84% |
| Lead Volume | — | +194% | ↑ 194% |
“When we onboarded Rozee Digital, we had two goals: increase our conversion rate and lower our CPL. They did both. We’ve gone from $80–$100 CPLs to $30–$50 and seen conversion rates rise significantly.”
Leads costing more than they should?
If your lead gen runs on guesswork — high CPLs, unclear quality, no revenue attribution — we’ll build the engine that shows you exactly what every ad dollar drives.
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