Revenue up 53% at 8.46x Meta ROAS in five months
Luxury That Performs: How Meta and Email Synergy Built a Repeatable, Profitable Engine for a High-End British Fashion Label
House of Maguie is a high-end British fashion label known for distinctive, statement-making dresses that blend bold design with elegance — a brand with a devoted following and a genuinely differentiated product.
But in a saturated market, a beautiful product isn’t enough. They needed a scalable, conversion-driven marketing strategy to match the strength of the brand.
The goals were explicit: hit 4x+ ROAS on Meta, grow revenue and profit significantly, and fix email performance and retention — especially post-purchase, where existing flows were generating just 5–10% of revenue.
Despite the strong product and brand identity, performance wasn’t reflecting the potential. The systems behind the marketing — ads, email, attribution — needed a serious upgrade.
A dual-channel strategy: Meta Ads focused on new customer acquisition, Klaviyo flows built to drive repeat purchases and AOV — each channel doing the job it does best.
Full-funnel Meta account rebuild
We rebuilt the ad account around performance-first architecture, focusing spend on high-intent, high-margin product ranges and deploying creative that spoke to desire, exclusivity and confidence — the core emotions the brand already owned.
Creative and messaging strategy
Luxury, limited availability and self-expression led the visuals and copy, with audience-specific creative for first-time visitors, warm traffic and returning customers. Performance hooks were integrated without compromising the brand’s elegance.
Email flow optimisation on Klaviyo
We audited and revamped the abandoned cart, welcome, post-purchase and win-back sequences, designing LTV-focused strategies with tailored content and offers to drive the second purchase and beyond.
Strategic accountability checklist
A step-by-step execution plan across web, SMS, creative and email ensured no gaps in the growth ecosystem, with close collaboration with the client’s team for rapid implementation and testing.
In five months, total revenue grew 53% with orders up 20% and AOV up 22% — at a 10x blended ROAS, an 8.46x Meta ROAS and an £8 cost per acquisition.
The rebuilt email flows now contribute 10–15% of monthly revenue, turning hard-won new customers into repeat buyers and lifting margin and long-term profitability per customer.
| Metric | Result |
|---|---|
| Total Revenue | ↑ 53% |
| Orders | ↑ 20% |
| AOV | ↑ 22% |
| Blended ROAS | 10x |
| Meta ROAS | 8.46x |
| Email Revenue (Flows) | 10–15% / mo |
| Cost Per Acquisition | £8 |
Luxury brand, performance-grade goals?
From paid social to email flows, we specialise in profit-focused growth for fashion and DTC brands. Whether you’re scaling or stuck, we bring the structure and strategy to hit targets — fast.
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