$2.4M in revenue at a 6.73x blended ROAS
Creative-First Performance Marketing: How Strategic Creative & Media Buying Broke Ellaé Lisqué Through Its Growth Ceiling
Ellaé Lisqué is a luxury fashion label empowering women with ready-to-wear dresses that exude confidence, glamour and sophistication. With a loyal following and a strong brand ethos, the product was never in question.
The growth was. Despite sizeable monthly budgets, previous ad agencies had failed to deliver consistent returns — and the brand had hit a hard ceiling.
Before working with us, Ellaé Lisqué was spending $30K–$50K a month on ads while struggling to reach its target ROAS of 5–8x. The account was over-reliant on existing customers, creative variety and testing were thin, and CAC wasn’t being optimised — which meant scaling profitably was off the table.
This wasn’t a media-buying tweak. The entire approach to customer acquisition needed re-engineering.
We didn’t just run ads — we re-engineered the acquisition system with a creative-led, data-driven strategy across Meta and Google.
Creative segmentation & visual storytelling
We developed ad creatives for multiple buyer personas, tapping into emotional and aspirational triggers — showcasing the transformational power of wearing Ellaé Lisqué through elegant imagery and story-driven video content.
Empowering brand messaging
The copy was refined to consistently reinforce the brand’s promise: beauty, confidence and luxury for all sizes. A single narrative thread ran through every ad, resonating with the audience’s self-image and aspirations.
High-velocity testing & iteration
Continuous A/B testing of creatives, formats and messaging isolated the winning combinations — driving conversion rate up and CAC down with every cycle.
Holistic ad account optimisation
We consolidated fragmented campaigns for stronger data signals and shifted targeting from narrow to broad + creative-led, letting the algorithms work smarter. In today’s algorithmic landscape, creative is the new targeting — and we used it as the primary targeting mechanism.
The system delivered $2,404,537 in total revenue on $357,467 of ad spend — a 6.73x blended ROAS, comfortably inside the 5–8x target range previous agencies couldn’t reach.
Meta drove $1,464,995 in revenue on $262,250 of spend (5.59x ROAS), while Google delivered $939,543 on just $95,217 (9.87x ROAS). Under the headline numbers, the growth drivers mattered just as much: the account pivoted from over-serving existing customers to acquiring fresh, high-LTV buyers at scale, optimised across ROAS, CAC, NCAC, AOV and MER — not just surface-level KPIs.
Chasing a ROAS target your agency keeps missing?
Whether you’re a fashion brand or DTC business looking to scale profitably, we build performance-backed creative strategies that drive measurable growth.
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