Recruitment agencies spend a lot of time and money advertising jobs on various job boards and frequently overlook other forms of recruitment advertising investment.
There are various reasons for this behaviour, ranging from budget constraints to a lack of knowledge on running paid campaigns to a lack of awareness of PPC’s benefits to the recruitment industry.
However, by investing in PPC marketing, recruitment agencies can see a significant increase in their candidate pool and, ultimately, their placement rate. PPC campaigns allow recruitment agencies to target specific job titles and industries, ensuring they reach the right audience.
At Rozee Digital, we understand recruitment agencies’ challenges, and are here to help. Our team of experts has extensive experience in creating and managing PPC campaigns for the recruitment industry.
By choosing to work with us, you can trust that your recruitment advertising will be in the hands of professionals who understand your industry and the goals you want to achieve. We will work closely with you to develop a strategy that drives results and helps you achieve your goals.
Don’t let budget constraints or a lack of knowledge hold you back from seeing the benefits PPC can bring to your recruitment firm.
Contact us today to learn more about how our PPC services can help you attract more candidates and increase your placement rate.
Understand How PPC Works
PPC, or pay-per-click, is a type of advertising in which the advertiser pays a fee each time a user clicks on their ad. PPC costs only when it attracts attention and brings visitors to your website instead of paying a flat rate for ad placement.
Businesses compete for ad placement by entering keywords into an automated auction. The search engine determines which ads will appear for a user as that individual submits their search query using real-time bidding.
Companies will pay a higher fee for a prominent ad within the search results for a popular keyword than they will if they target a niche audience with a less commonly used word or phrase.
3 Common Types Of PPC Campaigns For Recruitment Agencies
Recruitment agencies can benefit greatly from PPC advertising campaigns. PPC campaigns allow recruitment agencies to reach a highly targeted audience, resulting in a higher candidate pool and an increased placement rate.
Here are a few common types of PPC campaigns for recruitment agencies:
Search Campaigns
Search campaigns are the most common type of PPC campaigns for recruitment agencies. These campaigns allow recruitment agencies to target specific job titles and industries, reaching the right audience of job seekers.
5 Ways How PPC Can Improve Local Conversions
Pay-per-click (PPC) advertising is a powerful tool for driving local conversions and growing your business. Here are a few ways that PPC can improve local conversions:
Search Campaigns
PPC allows you to target specific geographic locations, so you can reach people in your area who are most likely to be interested in your products or services. Increase the chances of converting leads into paying customers by targeting a local audience.
Display Campaigns
Display campaigns allow recruitment agencies to promote their job listings on websites and apps relevant to their target audience. These campaigns are particularly useful for promoting hard-to-fill job listings or targeting specific industries.
Google Ads Campaigns
Google Ads campaigns allow recruitment agencies to reach job seekers actively searching for job listings on Google. These campaigns are particularly useful for reaching a broad audience of job seekers and promoting hard-to-fill job listings.
Our PPC Recruitment Agency Services
At our PPC agency, we understand recruitment’s unique challenges, and are here to help. Our team of experts has extensive experience in creating and managing PPC campaigns for the recruitment industry.
Here’s a closer look at how our PPC ads management process works.
Client, Website And Industry Understanding
We must understand what you do and how your industry works. That’s why we ask important questions to ensure you get the most out of your PPC Ads. We also evaluate the competition, taking the good and avoiding the bad.
Detailed Target Market And Keyword Research
We need to get your PPC Ads in front of the right people, and we have thousands of targeting options at our disposal. That’s why we go into overdrive researching which targeting is best for you, whether targeting people based on demographics and job titles with social media ads or using high-intent keywords with paid search engine ads.
Quality Account Structure
A high-quality account structure is the foundation of a successfully paid search account. This is why we pre-plan your campaigns, ad groups/sets, targeting, and ads. We’ll also consider future expansion, as one of our primary goals is to scale your search ads to greater heights.
Detailed Target Market And Keyword Research
We need to get your PPC Ads in front of the right people, and we have thousands of targeting options at our disposal. That’s why we go into overdrive researching which targeting is best for you, whether targeting people based on demographics and job titles with social media ads or using high-intent keywords with paid search engine ads.
Creation Of Ads
They must be on point to get people to click on your paid ads. . We’ll collaborate with you to create eye-catching advertisements that are consistent with your brand messaging and are guaranteed to deliver results.
Accurate Conversion Tracking
Results are very important to us at Rozee Digital, and we know they are also to you. That is why it is critical that we set up conversion tracking to identify which campaigns generate inquiries and sales.
Frequent Driven Optimisation
We don’t just set up your campaigns and walk away. We must continue to push them forward and develop new strategies to improve and scale the performance of your paid search ads. We can do this in various ways, such as by adding new keywords, removing keywords, tweaking ad copy, or layering on advanced targeting; there is so much that can be done to improve your return on paid search.
Useful Reports And Collaborative Meetings
You’ll want to know what’s going on, which is why we provide information in simple reports.
Furthermore, we will go over the reports with you in a collaborative meeting, highlighting areas that are working well to expand on and possibly areas that aren’t working as well to improve on.
The Rozee Digital Difference
At Rozee Digital, we understand that your goal as a recruitment agency is to attract the best candidates and fill job openings as quickly as possible. That’s why we have a team of experts with extensive experience creating and managing PPC campaigns for the recruitment industry. We are dedicated to helping recruitment agencies achieve their goals by providing tailored, results-driven PPC services.
As PPC experts, we want the best for your recruitment agency and will help you achieve that. Contact us today to book a schedule with our PPC consultant.
Conclusion
By utilising PPC, recruitment agencies can increase their visibility, reach a highly targeted audience, and ultimately increase their placement rate. It’s important to note that each campaign type has its advantages and disadvantages, and it’s important to choose the right campaign type. It could employ PPC experts like Rozee Digital to maximise your return on ad spend.
FAQs
How can your PPC Services for Recruitment Agencies help build a strong employment brand?
Our PPC services can help recruitment agencies build a strong employment brand by increasing their visibility and reach among job seekers. By targeting specific job titles and industries, PPC campaigns can help recruitment agencies reach the right audience and showcase their job listings in a highly visible way.
What kind of results can recruitment agencies expect from PPC services?
Recruitment agencies can expect an increase in their candidate pool and, ultimately, their placement rate. PPC campaigns allow recruitment agencies to reach a highly targeted audience, resulting in more qualified candidates for job openings.
How much do you charge for your PPC services?
Just like a Doctor that can’t prescribe medications to their patients without prior consultation, we need to know how much you need from us so we know how much to charge.
So, contact us today and let’s discuss your needs.