As a local business, you want as many people to visit your website as possible.
Increasing your page traffic can result in more people viewing your products, services, or page content, which is the most effective way to convert them into loyal followers and paying customers.
One of the most effective ways to increase your traffic is through PPC.
You can reach a wider audience and drive more traffic by placing ads on search engines, social media platforms, and other websites.
As a leading PPC agency in Sheffield, Rozee Digital can help you create, manage, and optimise your PPC campaigns to increase your website traffic and convert more visitors into customers.
If you’re interested in learning more about how our PPC agency can help drive relevant traffic to your site, contact us today!
Know Your Way Around PPC
PPC, or pay-per-click, is a form of digital advertising where businesses pay a fee each time one of their ads is clicked.
When a user searches on a search engine, for example, the search engine will display a list of results, including organic (non-paid) and PPC ads. The ads are typically labelled as such and are usually positioned at the top or bottom of the search results.
Types Of PPC Ads
There are several different types of PPC advertising, each with its unique characteristics and benefits. Some of the most common types include:
- Search ads: These are the ads that appear at the top or bottom of search engine results pages (SERPs) when a user searches. Search ads are typically text-based and can be targeted to specific keywords.
- Display ads: These are graphical ads that appear on websites across the internet, including on social media platforms, news sites, and other web pages. Display ads can be targeted to specific audiences based on factors such as demographics, interests, and browsing behaviour.
- Social media ads appear on social media platforms such as Facebook, Instagram, and Twitter. Social media ads can be targeted to specific audiences based on factors such as demographics, interests, and interactions with previous ads.
- Shopping ads are product listing ads that appear on search engines and other websites when a user searches for a specific product or category. Shopping ads typically include an image of the product, its price, and a link to its webpage. An example of this is Google Shopping.
How To Create A PPC Campaign
To create a PPC campaign, a business must first set up an account with a PPC platform, such as Google Ads, Bing Ads or Facebook Ads. They will then need to create and design their ads, and choose the keywords and targeting options they want to use.
Once the campaign is live, the ads will be displayed to the targeted audience, and the business will be charged each time one of their ads is clicked.
The cost per click (CPC) can vary depending on factors such as the competition for the keywords used, the targeting options selected, and the campaign’s overall budget.
It’s important to note that PPC campaigns are not a set-and-forget kind of thing. They require monitoring and adjustments to make sure it works efficiently.
PPC Should Be On Every Marketing Toolbox
Now that we’ve got a glimpse of how PPC works, a question arises: what’s the edge of PPC over other forms of advertising?
It's Fast
Many aspects of digital marketing entail planning ahead of time. A strong, organic digital presence is not built in a day.
On the other hand, PPC can produce results at breakneck speed in the right hands. With the right budget, PPC can help you go from being unknown to a major market player overnight. It is effective and has a tangible impact from the moment you launch a campaign.
It's Targeted
PPC allows businesses to target specific audiences for higher ROI by using the right keywords and targeting options. This results in a higher return on investment (ROI) than traditional advertising methods.
It's Cheaper
It can be a good value for money because you only pay when a user visits your website. You can spend as much or as little as you want.
PPC advertising should be a part of every marketing toolbox. It is an effective, targeted, and budget-friendly way to increase online visibility, drive more traffic to a website and convert more visitors into customers.
Let The Best PPC Agency In Sheffield Help
For businesses who want to drive local and relevant traffic to their site, PPC is undoubtedly one of the best options you can rely on.
However, with the ever-changing digital advertising landscape, it can be difficult for businesses to keep up and make the most of their paid advertising campaigns. This is where Rozee Digital can help.
Our Sheffield PPC agency has the expertise and experience to help you create, manage, and optimise your PPC campaigns to increase website traffic and convert visitors into customers. We will work with you to understand your business goals, target audience, and budget and develop a PPC strategy to help you achieve them.
We stay up-to-date with the latest trends and best practices in PPC advertising and use data and analytics to measure the performance of your campaigns and make adjustments as needed to ensure they are as effective as possible.
So, what are you waiting for? Book a call today!
Conclusion
PPC advertising is a powerful and cost-effective way for businesses to increase their online visibility and drive more traffic to their website.
The ability to target specific audiences, test and optimise campaigns and scalability make PPC a must-have tool in every business’s marketing toolbox.
However, the ever-changing digital advertising landscape can make it difficult for businesses to keep up and make the most out of their PPC campaigns. So, hire Rozee Digital and have our experts handle the A-Z of your paid advertising campaigns.
FAQs
How effective is PPC compared to other marketing forms?
According to statistics, PPC is the most popular online marketing, with up to 20% of respondents saying it has the best return on investment of any digital marketing strategy.
Why should I choose you over any other PPC Agency in Sheffield?
Rozee Digital offers a variety of PPC services that can benefit your business. Some of the reasons why you should choose our agency include
- Experience: Our team has a wealth of experience in the industry, meaning we have the knowledge and skills to create and manage effective PPC campaigns that drive results.
- Proven track record: We have a history of success with our clients, and we can provide case studies and testimonials to demonstrate the results we’ve achieved.
- Customised approach: We take the time to understand your business and tailor our approach to meet your specific needs and goals.
- Comprehensive services: We offer a full range of services, including PPC campaign creation, management, and optimisation, as well as analytics and reporting.
- Competitive pricing: We are transparent with our pricing and offer competitive rates.
Our agency is dedicated to helping businesses like yours succeed through effective PPC marketing.
How much do you charge as a PPC Agency in Sheffield?
Similar to how a doctor cannot recommend medication to a patient without first conversing with them, assessing their condition, and learning where they are now and where they want to go.
Why not give us a call, and let’s discuss your needs?
