Law firm marketing strategies you can implement today to start generating more cases for your firm.
How can law firms bring traffic to their websites, get more phone calls and generate ongoing referrals and repeat business?
Based on my experience working with many law firms and other industries, I can tell you that trust is important to the success of your online marketing campaigns.
The users need to quickly establish that you are the answer to their problems and that you can quickly solve their issue.
It’s important to be at the forefront of their mind when they need you most.
Let’s discuss five marketing strategies that can help your law firm reach new clients:
Google Advertising for your law firm.
Google Ads is an effective way to turn online web browsers into prospective clients for your law firm.
Google’s pay-per-click (PPC) advertising system uses keyword phrases and displays your ads to those searching for your legal services.
The reason you should use them is that PPC ads have a prominent place in search results. When someone goes to Google and searches for something, the top 3 – 4 listings are usually advertisements from Google’s AdWords. Take a look—I’m in London, and I searched for “personal injury lawyer.” Here’s what came up:
Those dominant paid advertisements took up the entire top half of my screen, and on average, 50% of clicks go to the top 4 paid ads on the search results page.
TO-DO: Search for your legal service + your city. Which paid ads come up? Are they your competitors? Then do a search for your particular law firm. Chances are, one of your competitors is bidding on your name and showing ads when someone searches for your firm directly.
Optimise your website.
A website needs to be more than a homepage, about page and contact us page. It should be a tool that converts visitors into customers.
When designing the layout for your website, the first thing to ask yourself is: What are my target customers looking for in a law firm? In other words, what would make you choose your website as a potential legal resource?
No matter what, all websites should:
• Have clear branding and messaging
• Be fast-loading (your potential customers are looking for information, and they want it fast)
• Include easy navigation, regardless of the device it’s being viewed on
Make it mobile-friendly.
Remember, your customers aren’t just using desktops. They’re also using mobile devices to search for legal information and expertise while on the go.
Be sure your content is easy to read. Just like your desktop layout, your mobile site and content should encourage readers to contact you. Make sure your phone number is showing prominently and globally. Consider making it a button so visitors know where to look — and click. Adding a Call To Action at the bottom of your service pages and blog posts is another way to encourage your website visitors to contact you. It’s also a great place to offer a free resource or link to a contact form, as they might be in the research stage.
Create a content marketing strategy.
In addition to videos and downloadable content, establishing a strong content marketing strategy can help you build a positive online reputation and benefit from SEO. One way to do this is to build credible backlinks. Create content on your website that points to other pages on your site as additional resources, such as press releases and blog posts.
Another way to add value to your audience is to contribute content to other websites. This can help drive traffic back to your own site while also providing helpful information that can build trust with prospective clients.
Search Engine Optimisation for law firms.
When it comes to law firm marketing ideas, it’s important to consider that most folks hire local law firms so that they can meet and communicate with their attorneys easily. And these hired attorneys provide services based on the needs of their clients. With this knowledge, we can discuss the first strategy for law firm marketing: search engine optimization, SEO for short.
SEO is the practice of utilizing specific goal-oriented strategies to get your site ranking higher in search engine results pages, or SERPs. Managing SEO takes an investment of time that law firms typically don’t have to spare.
Whether someone is looking for a place to eat or a good attorney, they’re looking it up on their smartphones and tablets. And you can pretty much guarantee either Google or Siri are in the mix of things. Your law firm needs to appear on the first page of Google’s local listings, especially considering that 35% of all clicks go to one of the first three organic search results.
Bring in an expert to market your law firm.
If you’re looking to grow into a more prosperous and profitable firm, it’s vital that you not only keep these law firm marketing ideas in mind, but that your firm actually implements them.
As a successful legal marketing agency, Rozee Digital experts can swear by these law firm marketing ideas. But there are still so many ways our experts can provide your firm increased revenue, create a tight-knit community amongst existing and future clients, and cut down on the time and effort it would otherwise take your in-house employees to execute what our legal marketing teams are designed for.
Contact us today to schedule a chat with our experts and let’s develop a strategic marketing plan to grow your firm.