
Ecommerce Product Discovery: How Shoppers Find What to Buy
Ecommerce product discovery explained: how it differs from search, which levers move it, how to measure it, and how it affects conversion, CAC and retention.

Ecommerce product discovery explained: how it differs from search, which levers move it, how to measure it, and how it affects conversion, CAC and retention.

Running search campaigns without a clear account structure burns

Paying a monthly ad retainer without knowing what work

Relying on last-click attribution will break your store cash

Hiring the wrong UK search ad team burns your cash

Scaling an online store past £3,000 a day in

Author: Tom Rozee, Founder Tom Rozee has run paid media