14.8K qualified enquiries at £14.71 each
High-Intent Lead Generation at Altitude: Google Ads & Conversion Landing Pages for Private Jet Charter
Private Jet Charter is a private jet broker with over 32 years in business, headquartered in the UK with six regional offices worldwide — providing high-net-worth individuals and companies with private jets on demand.
They engaged Rozee Digital with one goal: boost flight enquiries — more qualified leads and phone calls, at a lower cost per acquisition.
Private aviation is one of the hardest lead-gen categories in paid search: extremely high CPCs, fierce broker competition, and a buyer who won’t fill in a form unless every step of the journey feels as premium as the product.
Ad spend flowing to generic site pages meant expensive clicks weren’t becoming enquiries. The account needed both smarter campaigns and somewhere purpose-built to send them.
We started by getting to know the business — then ran campaign and conversion as a single programme rather than two separate jobs.
Keyword research & campaign build
Deep keyword research shaped a Google Ads structure targeting the highest-intent charter searches, with campaign setup and ongoing management focused squarely on enquiry volume and cost per lead.
Dedicated conversion landing pages
Our design team built dedicated landing pages for paid traffic — premium enough for the audience, focused enough to convert, with clear enquiry forms and prominent phone routes for a buyer who often prefers to call.
Continuous optimisation loop
Campaigns and landing pages were optimised together, week after week — pushing budget toward the terms and pages producing real enquiries, and cutting what didn’t.
Between July 2020 and July 2022, £218K of Google Ads spend generated 14,800 enquiries at £14.71 each, converting clicks to enquiries at a 5.67% rate.
And “enquiry” meant something here. Every conversion was either a completed multi-step form submission or a phone call lasting over one minute — no thin top-of-form fills, no misdials. In a category where a single charter can be worth tens of thousands, that’s a pipeline of genuinely qualified, high-intent prospects at a cost per enquiry most lead-gen categories would envy — let alone private aviation.
“Their design team did a great job on our landing pages.”
High-ticket leads at a lower CPA?
If every click costs a fortune, the campaign and the landing page have to work as one system. We build both.
Book Discovery CallNo obligation. You keep the roadmap either way.