Seeking Health: +45% Subscription Revenue While Scaling Spend 61%
How a leading supplements brand grew new customer acquisition and subscriptions — while marketing efficiency improved 44% year on year.
The Background
Seeking Health is a leading health and supplements brand with a deeply loyal customer base and a product range built around foundational, science-led nutrition. The business already had strong repeat purchase behaviour — the opportunity was at the top of the funnel.
The brief was clear: drive new customer acquisition and grow subscription revenue, without letting efficiency slip as spend increased.
Growth Was There. Scale Was The Question.
Like many established brands, Seeking Health's revenue mix leaned heavily on returning customers. That's a strength — but it caps growth if new customer volume doesn't keep pace.
The challenge was to scale paid acquisition meaningfully — across Google and Meta — while protecting marketing efficiency and converting more of those new customers into subscribers, where lifetime value compounds.
One System. Four Levers.
Google Ads
Restructured campaigns around new customer acquisition — Search, Shopping and Performance Max managed on acquisition economics and contribution, not blended platform ROAS. Budget flowed to the products and terms that brought in genuinely new buyers.
Meta Ads
Creative-led prospecting built to hold performance as spend increased. Subscription-first offers were put in front of cold audiences from the first impression — not saved for post-purchase upsells.
Landing Pages
Ad message matched to landing experience. Subscription-focused product pages and educational funnels lifted conversion on paid traffic, so every extra pound of spend worked harder post-click.
Ad Creatives
High-volume static and video testing tuned to health-conscious buyers — hooks, angles and formats iterated continuously to keep creative fatigue from eroding efficiency at higher budgets.
Spend Up 61%. Efficiency Up 44%.
Most brands accept a trade-off: scale spend, watch efficiency slide. Seeking Health got both. Ad investment increased 61% year on year while net-sales marketing efficiency improved by 44% — the clearest sign that acquisition, creative and conversion were pulling in the same direction.
The subscription push delivered exactly what it was designed to: subscription first-order revenue up 45% year on year, feeding a retention engine where over 73% of customers return — new customers acquired profitably today, compounding into revenue for years.
Improvement figures sourced from Shopify and Triple Whale, year-on-year comparisons.
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