The Always-Updated, No-Fluff Chapter Guide to Scaling Profitably
Everything you need to know to run profitable Google Ads campaigns—organised by chapter, packed with strategies, and constantly updated to keep you ahead of the curve.
Chapter 1: Google Ads Fundamentals
What You’ll Learn: Start with the essentials—how Google Ads works, how to structure your account for success, implement accurate tracking, and build a rock-solid foundation.
Chapter 2: Performance Max Campaigns
What You’ll Learn: Master the newest and most powerful campaign type in Google Ads. Learn how to properly structure Performance Max campaigns, feed the algorithm the right data, and unlock next-level results across Search, Shopping, YouTube, and Display.
Chapter 3: Google Search Ads
What You’ll Learn: Learn how to dominate the search results by mastering keyword strategy, match types, negative keywords, and ad formats that convert.
Chapter 4: Google Display Ads
What You’ll Learn: Reach new audiences with low-cost clicks using underutilised display tactics and advanced targeting methods.
Chapter 5: Google Shopping Ads
What You’ll Learn: Drive more eCommerce sales, increase average order value, and reduce customer acquisition costs through optimised Shopping Ads.
Chapter 6: YouTube Ads
What You’ll Learn: Tap into the power of video to engage potential customers across the funnel and turn views into conversions.
Key Resources:
Chapter 7: Additional Google Ad Types
What You’ll Learn: Explore lesser-known but high-impact ad formats to diversify your strategy and reach more customers in new ways.
Chapter 8: Google Ads Bidding
What You’ll Learn: Understand how the bidding system works—and how to lower your costs while increasing conversions using smart tactics and tools.
Chapter 9: Google Ads Optimization
What You’ll Learn: Steal our playbook for turning underperforming accounts into winners. Optimise your way to better ROI.
Chapter 10: Google Ads Tips
What You’ll Learn: Unlock advanced strategies most advertisers overlook—perfect for getting that extra edge in competitive markets.
Chapter 11: Google Ads Statistics
What You’ll Learn: Benchmark your performance with real industry averages and uncover where you stand in your vertical.
Chapter 12: Advanced Google Ads
What You’ll Learn: For the pros who want to push performance further—automations, scripts, offline tracking, and more advanced strategies.
