Struggling to grow your Brighton-based business?
Various digital marketing strategies can be utilised to reach goals, but the struggle to get more local clients remains.
What, then, can you do to get more relevant leads? Our answer? PPC.
Pay-per-click (PPC) advertising is an excellent way to get your company in front of more qualified leads. It is a great approach to attract potential customers to your website and encourage conversions.
This approach has many advantages for your Brighton business, and by hiring a local PPC agency in Brighton like Rozee Digital, you can be confident of achieving all of that.
In this article, we’ll dig deeper into PPC and what it’s like working with the best PPC agency.
Familiarise Yourself With PPC
When employing PPC adverts on a search engine, you pay for clicks. A charge is applied to your PPC account whenever a user clicks on an ad.
No money is made if a user visits a search engine and sees your advertisement but doesn’t click on it. It indicates that you are paying for a particular action, which is why marketers prefer PPC; the ROI can be calculated.
Just because a visitor clicks on a link does not automatically turn them into leads. PPC landing pages need to convert clicks into leads. Thus, they must be effective.
How does it work?
PPC marketing ads are subject to a bidding process called the “Ad Auction.” Major search engines use an automated procedure to evaluate the legitimacy and relevancy of the advertisements on their search engine results page.
- Advertisers place bids on keywords pertinent to their companies throughout the auction. They want to “trigger” or display their advertising in response to these search queries.
For instance, if your company sells camping gear, you should bid on the keyword “best sleeping bags”.
- Use keyword research tools to find relevant keywords with the right volume and average cost per click.
- Create an advertisement and set it up in the search engine platform once you have the pertinent keywords. Add the keywords you want to cause the advertisements to run.
- Set the bids to determine where the advertiser’s ad will appear in the search results ad section. In addition to the bid price, the advertising platform considers other elements to determine whether an ad is suitable for the top position, including quality score and ad extensions. For instance, the quality score evaluates your ad’s effectiveness based on its relevancy, the user experience on the landing page, and the click-through rate.
When a user submits a search query, the search engine performs a mathematical calculation based on the Ad Auction. The output of these algorithms determines which advertiser, in what sequence, and with which ads are displayed.
4 Different PPC Platforms
Knowing what PPC is and how it operates can help you choose which platforms produce the best results. The ability to execute PPC advertisements across many channels implies this.
Google Ads
Google is the most popular search engine. Google receives a lot of traffic. Social media platforms have incorporated paid advertising, providing opportunities. Twitter, Facebook, and LinkedIn are widely used.
You can find the ideal PPC channel by understanding how each one operates.
Facebook Ads
Facebook is the second-largest PPC ad platform behind Google. A company presence is necessary for Facebook ads.
On the network, advertisers can focus on particular demographics. Visitors interested in similar goods or services may see advertisements on certain pages. Users can engage with advertisements on Facebook. Shares and likes increase visibility.
Twitter Ads
Promoted tweets are the lifeblood of Twitter marketing.
Participating in conversations and selecting the proper users to follow can make your account work for you. Podcasts, GIFs, videos, and text can all be included in tweets.
AdRoll
This website remarkets to visitors on Facebook. On all websites, you can retarget users to reach a particular audience.
PPC Is A Game-Changer
PPC is a great tool for focusing on your target market.
Here are some advantages of PPC services:
Fast Results
Every business owner wants quick results from their marketing efforts, and marketing should be result-oriented. PPC is the quickest way to run an ad campaign and see quick results.
If you have a website, you can set up your advertisements, run them on the Google Display Network, and start getting visitors by creating an Ad Words account.
Quality Traffic
PPC is a great tool for focusing on your target market.
Here are some advantages of PPC services:
Budget Flexibility
With PPC, you have budget flexibility. You can decide how much you wish to spend and set up an advertising budget. For instance, you might quickly expand up if you notice positive effects.
Earn Valuable Leads
You want to generate worthwhile leads that are more likely to convert when you perform digital marketing initiatives. PPC is a fantastic tool for generating quality leads.
In fact, 65% of all high-intent searches end with a PPC ad click. These people are ready to convert and need to locate the best company to meet their requirements. PPC advertisements entice consumers and persuade them to look at your company.
Obtaining high-quality leads is crucial if you want to increase your conversion rate. PPC aids in attracting leads who are ready to buy. It increases conversions for your local business, which supports business growth.
Get Effective PPC Results With The Best PPC Agency In Brighton
A successful PPC campaign can be more profitable than any digital marketing strategy. However, an effective PPC campaign requires consistency, persistence, and knowledge.
And if you don’t have these skills, it’s best to reach out to someone who has–like Rozee Digital.
Rozee Digital has the necessary expertise to deliver a successful and effective PPC campaign for your business. There are several benefits of PPC aside from what is mentioned above, and you can be confident of reaping all of those when you have our experts on your side.
Still in doubt? Read our case studies and have them speak on our behalf!
Conclusion
PPC, when done right, can bring several benefits to a company. The best thing about PPC is that it can produce quick results by choosing the right audience and timing.
Even if you can’t achieve satisfactory results with PPC, you may still experiment and try new things by running creative ads until you know what works for you.
And instead of wasting time trying to figure out what works, why not outsource your PPC needs to an expert like us? Book a call to get started with Rozee Digital today!
FAQs
How do I find the best PPC Agency in Brighton?
You can search for the best PPC companies in Brighton. But it’s crucial to find a partner you can work well with who suits your market, offers the correct combination of PPC services and is the perfect size for you.
The key to success is finding a digital marketing agency that will become “infected” with what you do and be enthusiastic about your achievements.
Look for someone who can analyse all the information and decide how to improve your current marketing campaign and long-term plans.
When looking for a Brighton PPC agency that you can trust, look no further than Rozee Digital.
What is the typical cost of hiring a PPC Agency in Brighton?
Most agencies charge 20% or more to run PPC or Google ads. The cost depends on several factors, including the PPC model, your PPC needs, and the digital marketing agency you work with.
So, why not contact us today to discuss your project and the price?
How does a marketing website work?
It greatly depends on the package you choose. With Rozee Digital, we have a variety of PPC options you can choose from. All you have to do is ask us about it.