How Smockingbird Achieved Sales Growth through Strategic Paid Ads Optimisation
The Challenge
Smockingbird faced a surge in market competition, with new brands entering the children’s apparel space. The primary objectives were:
Achieve sustainable and profitable growth
Maintain market leadership amidst rising competition
Expand customer base while improving key performance metrics
Visual Recommendations:
Ad Creative Examples: Showcase before-and-after visuals of top-performing ads to illustrate creative evolution.
Landing Page Snapshots: Display optimized landing pages that contributed to improved conversion rates.
Performance Charts: Include graphs depicting the upward trends in revenue, ROAS, and conversion rates over the campaign period.
By presenting clear metrics, strategic initiatives, and tangible results, this case study effectively communicates the value delivered to Smockingbird, positioning your agency as the expert partner for DTC brands aiming for profitable scaling.
Our Strategy
We focused on aligning with critical business metrics to drive profitable scaling:
- MER (Marketing Efficiency Ratio):
Evaluated the efficiency of marketing spend in generating revenue
- CAC (Customer Acquisition Cost):
Analyzed and aimed to reduce the cost of acquiring new customers
- NCAC (New Customer Acquisition Cost):
Targeted strategies to lower costs specifically for new customer acquisition
- LTV (Customer Lifetime Value):
Assessed the long-term value generated from each customer
- AOV (Average Order Value):
Implemented tactics to increase the average purchase value
- CVR (Conversion Rate):
Optimized website and landing pages to improve the rate of visitor-to-customer conversions
- Key Initiatives:
Creative Strategy Development: Crafted compelling visuals and messaging tailored to resonate with new target audiences.
Increased Creative and Copy Volume: Expanded the variety and volume of ad creatives and copy to test and identify high-performing combinations.
Iterative Testing: Continuously monitored ad performance, refining and scaling winning creatives to maximize ROI.
Ad Account Restructuring: Optimized campaign structures, audience segmentation, and budget allocation to enhance ad delivery and performance.
The Results
Our strategic approach yielded significant improvements:
14% Increase in Revenue: Year-over-year growth achieved through targeted advertising and optimization.
16% Improvement in Conversion Rate: Enhanced user experience and messaging led to higher conversion rates.
14% Increase in Orders: Reflecting increased customer engagement and successful acquisition strategies.
10% Increase in Facebook ROAS: Optimized Facebook campaigns delivered better returns on ad spend.
15% Increase in Google Ads ROAS: Improved targeting and ad creatives boosted Google Ads performance
Client Testimonial
“Rozee Digital’s strategic approach and relentless optimization significantly boosted our sales and ROAS. Their expertise in paid advertising and creative strategy was instrumental in our growth.”
Smockingbird
CEO