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How We Helped Paperlike Decrease Facebook CPA From 21.63€ in May to 14.45€ in October 2021.

CASE STUDY

33.19%
Decrease In CPA

9.2%
Increase In Blended ROAS

30%
Decrease In CPMs

Their Goal:

After the iOS14 update, the cost per acquisition on Facebook, Google and blended was increasing month on month. The goal for Rozee Digital was to decrease the CPA on FB, Google & blended.

The Problem:

After analysing the ad accounts we noticed that there was not enough testing in new creatives like UGCs & ad creatives. Also, we saw there wasn’t enough testing in new audiences to help decrease the CPA.

After analysing the Google Ads account, we noticed that we were using Remarket Search Ads, Dynamic Campaigns and weren’t targeting non branded keywords.

The Solution:

Our team first concentrated on using Paperlike existing creative assets to create a number of videos, and UGC for single image creatives.

Using these we built them into our full-funnel Facebook Ad strategy, which helped decrease their CPA rapidly.

Our creative team then built more custom creatives with full video production. We have now produced over 10 videos for Paperlike, all of which are designed for different parts of the funnel. One of which you can see here!

The Results:

After testing new ad creatives & audiences heavily in July, we managed to increase revenue by 17.5% in Aug 2021 generating €548,833.82. Because of the amount of testing we did this helped us to find the winning assets which increased revenue in Sep 2021 by 10% generating €606,599.09.

This led to Facebook CPA dropping from 21.63€ in May to 14.45€ in October 2021, which has been maintained from Oct 2021 to January 2022.

We took over the Paperlike Google Ads account in Oct 2021 and since then we decreased CPA by -16.85% taking CPA from €6.21 to €5.16 and increased ROAS by +19.35% from 5.96x to 7.11x.

About The Client

Paperlike is the iPad accessory brand for creators and doers. We make technology truly enjoyable.

Headquarters

Germany

Industry

Tech

Services Provided

  • Google Ads
  • Dynamic Remarketing
  • Google Shopping
  • Facebook Ads
"We brought in Rozee Digital to get some fresh eyes to help manage our Facebook Ads account post iOS14. Through incremental improvements and rapid testing, Tom Rozee and his team managed to get our CPAs down from 21.63€ in May to 14.45€ in October 2021. With that success in their belt, we asked them to improve our Google Ads account as well and are already seeing great success. Tom and the team are not just an anonymous agency but are actually interested in our success. We enjoy working with them a lot."
Sebastian Geis
Co-Founder