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205% Increase In Revenue For Midori Bikini a Sustainable Swimwear Brand

CASE STUDY

210%
Increase In Orders

111%
Increase In CVR

213%
Increase In FB ROAS

The Problem:

Midori Bikini has always used organic traffic to generate sales. However, organic reach on social platforms like Facebook & Instagram is decreasing year on year and with the previous agency not generating profitable returns because they were optimising for add to carts this was affecting Midori Bikini’s revenue. Rachel, the founder of Midori Bikini, reached out to Tom and Rozee Digital.

The Solution:

Our Paid Social team crafted a full-funnel strategy that focused on UGCs to drive consistent eco-friendly consumers to the Midori Bikini Website. Our Paid Social Team restructured the entire account to focus on testing UGCs and presenting different offers to see which one converted the best.

The Results:

Within 1 month we had:

Achieved 7.02x ROAS on Facebook.
Decrease Facebook Oct CPA from $69.57 to $16.92
Blended ROAS of 15.3x
Increased orders by 2,087.88%

About The Client

They spent 10 years developing their line based on the feedback of thousands of women. Their swim fits better, lasts longer, carries UPF 50+, is eco-friendly, PETA-APPROVED Vegan, and certified STANDARD 100 by OEKO-TEX® skin-safe.

Headquarters

California

Industry

Fashion & Apparel

Services Provided

  • Facebook/Instagram Ads
  • CRO
"You guys are going to do awesome though! let's take add spend down right now to $0. I have no new inventory, next week I'll have a new shipment and we can resume"
Rachel Midori
CEO