The Results
The Challenge
Services: Meta Ads
Luno Life is on a mission: make car camping more accessible, spontaneous, and comfortable.
As a category pioneer, they had an innovative product—but needed help with:
- Differentiating in a crowded outdoor gear market
- Educating first-time car campers unfamiliar with the concept
- Turning increased interest into sustainable, profitable DTC revenue growth
- Optimizing a Shopify store and ad strategy that were underperforming
They partnered with Rozee Digital to build a scalable, full-funnel growth engine.
Strategic Approach: Build, Optimize, Scale
1. Metric-Driven Foundations
We began by aligning with key performance metrics to guide every tactical decision:
MER
Profitability tracking at scale
CAC / NCAC
Measured cost of new customers
LTV & AOV
Helped forecast ad budgets & scale confidently
CVR
Focused CRO efforts where they’d move the needle most
2. Facebook Ads: Full-Funnel Creative Strategy
We crafted Meta campaigns focused on two key goals:
- Educate first-time campers with UGC-style storytelling and explainer content
- Re-engage experienced users with product-benefit messaging and seasonal urgency
🟢 Result: +20% revenue growth on Meta Ads
3. Google Ads: Revenue at the Bottom of the Funnel
We optimized Luno’s Google Ads account for high-intent searches:
- Refined keyword targeting around terms like car mattress, SUV camping bed, and overlanding setup
- Improved copy relevance and ad extensions to match customer questions
🟢 Result: +30% increase in Google Ads revenue
4. Conversion Rate Optimization & Shopify UX Fixes
We conducted a CRO audit and made key improvements across the store:
- Simplified mobile navigation
- Optimized product page layout for clarity and urgency
- Streamlined cart-to-checkout flow
🟢 Result:
- +20% increase in Shopify orders
- +10% boost in overall website conversion rate
What Rozee Digital Delivered
✔️ Revenue-focused ad campaigns across Meta & Google
✔️ UGC and educational content guidance to lower CAC
✔️ CRO insights that improved mobile experience & conversions
✔️ Shopify optimization that drove +20% more orders
Client Testimonial
What our clients say about us
The Results
Our strategic initiatives led to significant improvements:
Revenue Growth:
Achieved $500K in monthly revenue by July 2024.
Return on Ad Spend (ROAS):
Increased to 9x, indicating highly efficient ad spend.
Order Volume:
116% increase in orders, reflecting successful market expansion.
Average Order Value (AOV):
21% increase, demonstrating effective upselling and cross-selling strategies.
Overall Revenue:
124% increase, surpassing initial growth targets.
