How InBody USA Turned Struggling Leads into a 194% Increase in Conversions and 45% Lower CPL
+194%
Increase In Leads
-45%
Decrease In CPL
+84%
Increase In Conv Rate
Challenges Faced by the InBody USA
The Goal
InBody USA faced a big challenge. They needed to lower their high cost per lead (CPL). They also wanted to improve their conversion rate and generate more quality leads.
The Problem
Before partnering with Rozee Digital, InBody USA was facing a significant issue. They were spending $86 on a lead, but it wasn’t translating into good-quality prospects. Leads were not turning into sales. Also, the landing pages were not doing well. In short, they were paying a premium for leads that weren’t helping their business grow.
They knew something had to change fast.
The Solution
At Rozee Digital, we saw a clear opportunity for improvement. We revamped their Google Ads strategy. Now, every dollar spent adds value. We focused on landing pages. We designed them to attract visitors and also to engage and persuade.
We didn’t stop there. We set up a lead-to-sale tracking system. This helped us see which keywords drove sales. Then, we shifted the budget to those top keywords. This way, our marketing spend worked harder.
About InBody USA
Founded in 1996 by Dr. Kichul Cha, InBody USA is a leader in body composition analysis technology. A small biotech startup in South Korea has become a global leader. InBody devices are now trusted in over 80 countries. People know them for their accuracy, ease of use, and reliability. Today, InBody USA helps customers worldwide. We provide reliable health data. This information helps users make smart choices.
The Results
Once we implemented comprehensive tracking, including on-site tracking, phone call tracking, and sales attribution, we quickly started to see massive improvements. For the first time, InBody USA could clearly understand how their ad spend was performing and which investments were generating real sales.
- +194% Increase in Leads: The number of qualified leads skyrocketed.
- -45% Decrease in Cost Per Lead (CPL): The cost per lead dropped significantly from $86 to just $47.76, allowing InBody to do more with their budget.
- +84% Increase in Conversion Rate: The conversion rate improved from 1.78% to 3.28%, thanks to improved landing page design and a more targeted ad strategy.
InBody USA had finally turned their ad spend into an investment that was bringing tangible results.