The Results
The Challenge
Services: Meta Ads
InBody USA needed to grow lead volume while reducing acquisition costs—without sacrificing quality.
Before partnering with Rozee Digital, they faced three core issues:
❌ High CPL at $86+ per lead
❌ Poor lead quality and unclear sales attribution
❌ No landing pages built for conversion, only generic product pages
Despite their category leadership, their ad spend wasn’t converting efficiently—and they had no clear view of which campaigns were actually generating revenue.
The Solution
At Rozee Digital, we saw a clear opportunity for improvement. We revamped their Google Ads strategy. Now, every dollar spent adds value. We focused on landing pages. We designed them to attract visitors and also to engage and persuade.
We didn’t stop there. We set up a lead-to-sale tracking system. This helped us see which keywords drove sales. Then, we shifted the budget to those top keywords. This way, our marketing spend worked harder.
Our Strategic Overhaul
We didn’t just “optimize” the ad account—we rebuilt the lead gen engine from the ground up with a full-funnel, performance-driven approach.
1. Google Ads Restructure
- Revamped campaign structure to align with buyer intent and sales data
- Introduced keyword-level lead attribution using a custom lead-to-sale tracking spreadsheet
- Shifted budget toward keywords that proved they drive actual sales
2. High-Converting Landing Pages
- Designed and tested visual-first landing pages tailored to specific buyer personas (e.g. fitness studios, medical clinics, corporate wellness)
- Focused on benefit-driven copy, trust elements, and social proof
- Added on-page conversion accelerators like dynamic CTAs and phone tracking
3. Sales Attribution & Optimization
- Implemented full-funnel tracking: ad click → lead → phone call → sale
- Gave InBody’s team first-ever visibility into ad-driven ROI
- Used sales data to optimize campaigns based on revenue, not just leads
The Goal
InBody USA faced a big challenge. They needed to lower their high cost per lead (CPL). They also wanted to improve their conversion rate and generate more quality leads.
The Problem
Before partnering with Rozee Digital, InBody USA was facing a significant issue. They were spending $86 on a lead, but it wasn’t translating into good-quality prospects. Leads were not turning into sales. Also, the landing pages were not doing well. In short, they were paying a premium for leads that weren’t helping their business grow.
They knew something had to change fast.
About InBody USA
Founded in 1996 by Dr. Kichul Cha, InBody USA is a leader in body composition analysis technology. A small biotech startup in South Korea has become a global leader. InBody devices are now trusted in over 80 countries. People know them for their accuracy, ease of use, and reliability. Today, InBody USA helps customers worldwide. We provide reliable health data. This information helps users make smart choices.