We generated a comprehensive checklist assisting the House Of Maguie team every single step of the way, including the steps required from the client (i.e. website, email, SMS, and creative components) so nothing would be missed.
Then our Paid Social Team restructured the entire account Meta Ad account.
Our Email Marketing team, also worked on improving all the flows for HoM. After analyzing their Klaviyo account, we noticed that flows were only generating roughly 5-10% of revenue and we wanted to improve this further because the AOV of the product isn’t normally a 1st click purchase item.
We also noticed that the win-back flows were lacking and to help HoM increase revenue/profit we had to improve the win back flow to generate more 2nd plus purchases to help increase the lifetime value.