The Results
The Brand
Services: Meta Ads
House of Maguie is a high-end British fashion label known for distinctive, statement-making dresses that blend bold design with elegance. But in a saturated market, they needed more than a beautiful product—they needed a scalable, conversion-driven marketing strategy.
The Challenge
House of Maguie came to us with three core goals:
- Hit a 4x+ ROAS on Meta Ads
- Grow revenue and profit significantly
- Improve email performance and retention, especially post-purchase
Despite a strong product and brand identity, performance wasn’t reflecting their potential—and the systems behind their marketing (ads, email, attribution) needed a serious upgrade.
Our Approach: Full-Funnel Performance With Meta + Email Synergy
We implemented a dual-channel strategy, focused on Meta Ads for new customer acquisition and Klaviyo email flows to boost repeat purchases and AOV.
1. Full-Funnel Account Restructure (Meta Ads)
- Rebuilt the Meta ad account around performance-first architecture
- Focused ad spend on high-intent, high-margin product ranges
- Deployed creatives speaking to desire, exclusivity, and confidence—core emotions aligned with the brand
2. Creative & Messaging Strategy
- Emphasized luxury, limited-availability, and self-expression in visuals and copy
- Built audience-specific creatives for first-time visitors, warm traffic, and returning customers
- Integrated performance hooks without compromising on brand elegance
3. Email Flow Optimization (Klaviyo)
- Audited existing flows, which were generating only 5–10% of revenue
- Revamped abandoned cart, welcome, post-purchase, and win-back sequences
- Designed LTV-focused strategies to encourage second+ purchases with tailored content and offers
4. Strategic Accountability Checklist
- Created a step-by-step execution plan across web, SMS, creative, and email—ensuring no gaps in the growth ecosystem
Worked closely with the client’s team for seamless implementation and rapid testing
Want These Results for Your Brand?
From paid social to email flows, our team specializes in profit-focused growth for fashion and DTC brands. Whether you’re scaling or stuck, we bring the structure and strategy you need to hit targets—fast.
What We Did:
We generated a comprehensive checklist assisting the House Of Maguie team every single step of the way, including the steps required from the client (i.e. website, email, SMS, and creative components) so nothing would be missed.
Then our Paid Social Team restructured the entire account Meta Ad account.
Our Email Marketing team, also worked on improving all the flows for HoM. After analyzing their Klaviyo account, we noticed that flows were only generating roughly 5-10% of revenue and we wanted to improve this further because the AOV of the product isn’t normally a 1st click purchase item.
We also noticed that the win-back flows were lacking and to help HoM increase revenue/profit we had to improve the win back flow to generate more 2nd plus purchases to help increase the lifetime value.
