How Hampden Clothing Go From $2.3M To $7.3M From June 2021 - Nov 2022.
CASE STUDY (Updated on 25th November 2022)
114%
Increase In Order
27%
Increase In AOV
120%
Increase In Revenue
Their Goal:
To be more profitable, increase revenue compared to 2020 and to diversify the ad platforms.
The Problem:
The brand was relying on Facebook ads to drive traffic and sales. With the iOS14 update they needed to diversify their advertising platforms and focus on omni-channel ad strategy.
They needed a team who could create a solid paid social, paid search, CRO & creative plan to really start scaling them up!
The Solution:
We created a robust multi-channel ad strategy driving traffic from Google, Facebook and Pinterest Ads. We also conducted a CRO audit, to fix any conversion issues, while focusing on A/B testing to increase the add to cart rate.
The Results:
Update November 2022:
Went from $268K June to $377K July. The client saw a 45% increase in revenue from 1st June 2021 – 6th Jan 2022, 51% increase in orders, and 43% increase in conversion rate.
About The Client
Located in a historic building dating back to 1878, Hampden stands out on Charleston’s famous King Street with nearly 10,000 square feet of the most unique designer assortment of ready-to-wear, shoes, handbags, & accessories. Owner, Stacy Smallwood, travels the world to handpick each item to create not only an exciting fashion destination but also an inviting atmosphere.
Headquarters
Charleston, SC.
Industry
Fashion & Apparel
Services Provided
- Google Ads
- Dynamic Remarketing
- Google Shopping
- Conversion Rate Optimisation
- Facebook Ads
- Pinterest Ads
