How Hampden Clothing Go From $2.3M To $7.3M From June 2021 - Nov 2022.

CASE STUDY (Updated on 25th November 2022)

114%
Increase In Order

27%
Increase In AOV

120%
Increase In Revenue

Their Goal:

To be more profitable, increase revenue compared to 2020 and to diversify the ad platforms.

The Problem:

The brand was relying on Facebook ads to drive traffic and sales. With the iOS14 update they needed to diversify their advertising platforms and focus on omni-channel ad strategy.

They needed a team who could create a solid paid social, paid search, CRO & creative plan to really start scaling them up!

The Solution:

We created a robust multi-channel ad strategy driving traffic from Google, Facebook and Pinterest Ads. We also conducted a CRO audit, to fix any conversion issues, while focusing on A/B testing to increase the add to cart rate.

The Results:

Update November 2022:

Went from $268K June to $377K July. The client saw a 45% increase in revenue from 1st June 2021 – 6th Jan 2022, 51% increase in orders, and 43% increase in conversion rate.

About The Client

Located in a historic building dating back to 1878, Hampden stands out on Charleston’s famous King Street with nearly 10,000 square feet of the most unique designer assortment of ready-to-wear, shoes, handbags, & accessories. Owner, Stacy Smallwood, travels the world to handpick each item to create not only an exciting fashion destination but also an inviting atmosphere.

Headquarters

Charleston, SC.

Industry

Fashion & Apparel

Services Provided

  • Google Ads
  • Dynamic Remarketing
  • Google Shopping
  • Conversion Rate Optimisation
  • Facebook Ads
  • Pinterest Ads
“We hired Rozee Digital after our previous digital marketing agency was not meeting our goals. Our conversion rate has steadily increased and our ROAS continues to increase as well by over 2-5 times. “
Stacy Smallwood
CEO