How We Helped Hampden Clothing Grow By 141% at 10x ROAS Since June 2021.
CASE STUDY (Updated on 16th Jan 23)
146%
Increase In Order
20%
Increase In AOV
141%
Increase In Revenue
Their Goal:
To be more profitable, increase revenue compared to 2020 and to diversify the ad platforms.
The Problem:
The brand was relying on Facebook ads to drive traffic and sales. With the iOS14 update they needed to diversify their advertising platforms and focus on omni-channel ad strategy.
They needed a team who could create a solid paid social, paid search, CRO & creative plan to really start scaling them up!
The Solution:
We created a robust multi-channel ad strategy driving traffic from Google, Facebook and Pinterest Ads. We also conducted a CRO audit, to fix any conversion issues, while focusing on A/B testing to increase the add to cart rate.
The Results:
Facebook Ads:
- Ad Spend: $1M
- CPA: $112
- Ad Spend: $291K
- CPA: $40.44
Pinterest Ads
- Ad Spend: $113K
- CPA: $105.40
- ROAS: 10x
- CPA: $46
About The Client
Located in a historic building dating back to 1878, Hampden stands out on Charleston’s famous King Street with nearly 10,000 square feet of the most unique designer assortment of ready-to-wear, shoes, handbags, & accessories. Owner, Stacy Smallwood, travels the world to handpick each item to create not only an exciting fashion destination but also an inviting atmosphere.
Headquarters
Charleston, SC.
Industry
Fashion & Apparel
Services Provided
- Google Ads
- Dynamic Remarketing
- Google Shopping
- Conversion Rate Optimisation
- Facebook Ads
- Pinterest Ads
