How We Helped Hampden Clothing Grow By 141% at 10x ROAS Since June 2021.

CASE STUDY (Updated on 16th Jan 23)

Increase In Order

Increase In AOV

Increase In Revenue

Their Goal:

To be more profitable, increase revenue compared to 2020 and to diversify the ad platforms.

The Problem:

The brand was relying on Facebook ads to drive traffic and sales. With the iOS14 update they needed to diversify their advertising platforms and focus on omni-channel ad strategy.

They needed a team who could create a solid paid social, paid search, CRO & creative plan to really start scaling them up!

The Solution:

We created a robust multi-channel ad strategy driving traffic from Google, Facebook and Pinterest Ads. We also conducted a CRO audit, to fix any conversion issues, while focusing on A/B testing to increase the add to cart rate.

The Results:

Facebook Ads: 

  • Ad Spend: $1M
  • CPA: $112
Google Ads: 
  • Ad Spend: $291K
  • CPA: $40.44

Pinterest Ads

  • Ad Spend: $113K
  • CPA: $105.40
Shopify Blended Results
  • ROAS: 10x
  • CPA: $46

About The Client

Located in a historic building dating back to 1878, Hampden stands out on Charleston’s famous King Street with nearly 10,000 square feet of the most unique designer assortment of ready-to-wear, shoes, handbags, & accessories. Owner, Stacy Smallwood, travels the world to handpick each item to create not only an exciting fashion destination but also an inviting atmosphere.


Charleston, SC.


Fashion & Apparel

Services Provided

  • Google Ads
  • Dynamic Remarketing
  • Google Shopping
  • Conversion Rate Optimisation
  • Facebook Ads
  • Pinterest Ads
"Tom and his team stepped in to take over our paid marketing after we'd had a terrible experience with another company. His transparency and eagerness to be a true partner with us were so refreshing. He also performed a CRO audit that we used to tweak our site and helped increase our lagging conversion rate. We saw a 141% increase in revenue and consistently saw a ROAS over 5X. We are so thankful for the Rozee team's commitment to helping us meet our e-commerce goals!" Thanks again for your hard work Tom, we so appreciate you and everything you've done for us!"
Katherine Redd
E-Commerce Director