Google Ads / Google Local Services

What Are Google Local Services?

Google Local Services ads help your business show up first in Google Search results. This means you’ll be above regular ads and even the map section.

This ensures you get the most visible and trusted spot. These ads are unique because you only pay when a potential customer contacts you.

No more paying for clicks that don’t lead to business. Businesses using Google Local Services see an average of 20% more qualified leads compared to traditional ads.

Your ad shows your business name, rating, and the “Google Guaranteed” badge. This badge is important. It builds trust and assures users they are working with a reliable provider.

Why Google Local Services Matter

76% of people who search for a local service visit a business within 24 hours.

Google Local Services allows your business to meet these ready-to-buy customers right at the point of search.

Google ads make it easy for users to get in touch with you by offering an immediate way to call or message you directly.

With reviews, real-time contact options, and the Google Guarantee, you establish credibility instantly.

This encourages more users to reach out, ultimately driving more calls, bookings, and conversions.

Where Your Ads Show

Your Google Local Services ads appear at the top of search results, above traditional ads and the map section, ensuring greatest visibility.

Top of Google Search Results: Your ad appears at the very top, above other paid ads and the map section.
Google Assistant and Voice Search: Your ad is featured when users ask Google for help via voice search, ensuring maximum reach.

Better Than Regular Google Ads

Google Local Services ads offer a significant advantage over traditional pay-per-click ads. Google Local Services is different from regular Google Ads.

With Google Ads, you pay for clicks. But with Local Services, you only pay for real leads.

These leads come from calls or messages from interested customers.

In fact, businesses using Google Local Services report a 30% drop in cost-per-lead compared to traditional ads, making these ads a highly cost-effective option for local businesses.

Real Results from Real Leads

With Google Local Services, you aren’t just getting website visits or clicks. You’re getting real-time leads from users who are ready to contact your business.

Google’s platform filters out irrelevant clicks and focuses only on those looking to hire.

According to Google, businesses using these ads have seen an increase in calls by up to 70% within 3 months, leading to more conversions and higher revenue.

The ads ensure your business connects with leads who are looking to book your services right away.

Why Use Google Local Services?

Appear at the top of Google’s search results
Pay only for real leads that result in calls or messages
Show your Google Guarantee badge, enhancing trust
Get 5-star reviews prominently displayed with your ad
Reach local customers ready to book your services

These benefits make Google Local Services a smart investment for local businesses that want more calls and higher-quality leads.

Who Should Use These Ads?

Google Local Services are perfect for businesses offering essential local services. Some examples include:

Tradespeople: Plumbers, electricians, HVAC technicians
Home Services: House cleaners, roofers, pest control
Legal & Financial Services: Lawyers, accountants, financial advisors

If your business operates locally and offers urgent services, Google Local Services will help you connect with customers when they need you the most.

What You Get With These Ads

With Google Local Services ads, you get top placement on search results, direct calls or messages from potential customers, and the trust of the Google Guarantee badge.

Higher Search Visibility: Your business appears at the top of search results, above standard ads, ensuring you are seen first.
Real-time Leads: You only pay for actual contacts (calls or messages) from potential customers.
Google Guarantee Badge: This badge builds trust with users, encouraging them to choose your business over competitors.

The average cost per lead for businesses using Google Local Services ads is £10–£30—often 50% less than what you would pay for a traditional PPC click.

How to Win More With Local Services

To maximize the results of your Google Local Services ads, follow these best practices:

Respond to leads quickly: Studies show that businesses that respond within 15 minutes close 60% more leads.
Keep your business hours updated: Always show the correct hours of operation so customers can reach you when they need to.
Request more reviews: Encourage your satisfied customers to leave reviews to enhance your credibility.
Dispute invalid leads: If a lead doesn’t match your services or is irrelevant, dispute it to avoid paying for wasted leads.
Stay within your local service area: Make sure your ads target only the areas where you offer services to ensure relevance and better conversion rates.
Track your performance: Regularly monitor your lead data to understand what works and optimize your campaigns.
Adjust your budget based on lead volume: If you’re receiving more leads than you can handle, increase your budget to reach more potential customers.

Businesses that respond quickly and actively manage their profiles see a significant increase in both lead quality and volume.

What Makes Google Local Services So Effective?

Google Local Services ads are effective because they target ready-to-buy customers, feature the Google Guarantee, and charge you only for valid leads.

Google’s algorithm matches your services with the right users at the right time.
User trust: The Google Guarantee badge instantly builds credibility.
Targeted leads: You only pay for qualified leads that are ready to contact you.
Increased visibility in mobile search and voice search.
High conversion rate: Ads are designed to generate phone calls and messages from users who are actively looking for help.
Simple setup: Getting started is easy, and your ads are up and running quickly.
Low-cost per lead: Unlike traditional PPC ads, you only pay for valid leads, making this a cost-effective option.

Google Local Services ads are tailored for local businesses, ensuring the leads you get are genuinely interested in hiring your services.

It’s Fast to Start, Easy to Scale

Getting your Google Local Services ads up and running is quick and straightforward. The setup process takes just a few days, and you can scale your campaigns as your business grows.

You have full control over your ad settings and budget, ensuring you only spend as much as necessary to reach your target audience.

Why Choose Rozee Digital?

Our team specializes in managing Google Local Services ads.

With years of experience, we’ve helped businesses cut their lead costs by up to 40%, while boosting both lead volume and quality.

What You’ll Get With Us

When you choose Rozee Digital, we’ll handle every aspect of your Google Local Services campaign, including:

Profile setup and verification
Ad copywriting and design
Lead tracking and reporting
Budget management and optimization

We ensure your Google Local Services ads work as hard as possible to get you more calls and bookings.

Full Local Ads Service Includes:

Setup and verification of your Google Local Services profile.
Creation and launch of your ads.
Ongoing review and performance monitoring
Regular lead quality checks
Optimization to improve conversion rates.
We send performance reports directly to you.

We do all the heavy lifting while you focus on delivering your services.

Want More Local Jobs?

Google designs Local Services ads to help you get calls from customers who need your services right now. Don’t miss out on local business opportunities.

Free Audit Today

Let us test your current lead setup and show you how we can improve your results.

It’s free, and we will provide actionable insights.

Ready to Scale Up?

Take your local business to the next level with Google Local Services.

And Rozee Digital, your trusted Googles Ads Agency knows exactly how to do so! Contact us today to start generating more high-quality leads.

Start in Less Than a Week

We can have your Google Local Services ads up and running in less than 7 days, so you can start getting leads fast.