How We Helped Good For Nothing Clothing Increase Revenue By 242%.
186%
Increase In Orders
37%
Increase In AOV
£11
Cost Per Acquisition
The Client:
Good For Nothing is streetwear based in Manchester, England, with the vision to create unique pieces streetwear pieces for women & men with wearability and versatility. The brand drops 4-5 collections per year, selling DTC online and through multiple retail stockists across UK, USA, and Europe.
Client Goals:
- Achieve a ROAS increase of 3x+ inside of Meta Ads.
- Increase revenue & profit.
- Improve Lifetime Value.
What We Did:
We were briefed to restructure and manage all their paid social across Facebook & Instagram, whilst also providing creative & email marketing support.
We generated a comprehensive checklist assisting the GFN Clothing team every single step of the way, including the steps required from the client (i.e. website, email, SMS, and creative components) so nothing would be missed.
Then our Paid Social Team restructured the entire account and scaled ad spend by 50% in the first 30 days of our campaigns going live.
We also consulted on improving their email marketing to help increase the lifetime value and to speed up 2 & 3 purchases within 6 months.
Our creative team quickly got to work creating video ads out of existing assets.
The Results:
- 250.6% increase in revenue
- 383.0% increase in monthly ad spend
- Over 6,000 purchases
- Blended ROAS at 5.67x
- Facebook ROAS at 3.32x
