How We Helped Good For Nothing Clothing Achieve a 250% Revenue Boost in Just 4 Months
186%
Increase In Orders
250%
Increase In Revnue
383%
Increase In Ad Spend
The Client:
Founded with a bold vision, Good For Nothing (GFN) Clothing is a Manchester-based streetwear brand that offers unique, versatile pieces for both women and men. Known for its contemporary designs and cultural relevance, GFN drops 4-5 collections per year, selling directly to consumers online and through multiple retail stockists across the UK, USA, and Europe.
By early 2024, GFN found themselves struggling to break through a plateau. Despite their potential and previous efforts, they weren’t seeing the growth they knew they could achieve. They approached us to help them unlock that potential, seeking not just an improvement but a transformation in their digital marketing strategy.
Our Approach:
From the outset, we identified several key areas where GFN could dramatically improve. Our strategy was centered around a comprehensive overhaul of their paid social campaigns, particularly on Facebook and Instagram, while also supporting their creative and email marketing efforts.
What We Did:
Creative Strategy Enhancement:
We developed a tailored creative strategy focused on GFN’s hero products and unique brand narrative. By crafting powerful visuals and compelling messages, we ensured that every piece of content resonated with GFN’s target demographic of young, style-conscious individuals.Creative Feedback Loop:
To ensure continuous improvement, we established a dynamic creative feedback loop. This involved constant monitoring of video hook rates, hold rates, and crucial conversion metrics such as CAC and ROAS. By systematically analyzing what worked and what didn’t, we could refine our creative efforts, maximizing the impact of every new asset.Paid Social Restructure:
Our Paid Social Team completely restructured GFN’s ad account. We focused on creating a lean, efficient setup that minimized waste and maximized return. We implemented a consolidated campaign structure, ensuring that winning creatives received the most spend, while underperforming ones were quickly retired.New Customer Acquisition Focus:
One of the major issues we identified was an over-reliance on GFN’s existing customer base. We shifted the focus towards acquiring new customers, recognizing that true scale requires expanding the brand’s reach beyond its current audience. Our strategies were built around this goal, using broad targeting and creative diversification to tap into new market segments.Holistic Measurement:
We took a holistic approach to measurement, tracking key business-wide metrics such as MER (Marketing Efficiency Ratio), CAC (Customer Acquisition Cost), NCAC (New Customer Acquisition Cost), AOV, and Conversion Rate. This gave us a full picture of GFN’s performance, allowing us to fine-tune our strategy to drive both profitability and growth.
The Results:
Our efforts resulted in extraordinary growth across the board:
Revenue Surge: GFN’s revenue skyrocketed by 250.6% in just four months, demonstrating the power of our comprehensive approach.
Order Volume Increase: We achieved a 186% increase in orders, significantly boosting GFN’s market presence and customer base.
AOV Growth: The average order value climbed by 37%, reflecting our success in driving higher-value transactions.
Ad Spend Scaling: We scaled ad spend by an impressive 383%, with each dollar spent delivering stronger returns than ever before.
ROAS Achievement: We delivered a blended ROAS of 5.67x, with Facebook ROAS reaching 3.32x, far exceeding the client’s expectations and industry benchmarks.
Cost Efficiency: Despite scaling up, we maintained a highly efficient acquisition strategy with a CPA of just £11.
Key Takeaways:
Consolidation for Efficiency: By keeping the ad account super consolidated, we eliminated waste and focused our efforts on what truly worked. This lean approach allowed us to maximize efficiency and effectiveness.
Broad Targeting, Strategic Spending: We aimed to go broad with targeting as early as possible, allowing Meta’s algorithm to optimize and find the best audiences. We also avoided forcing spend on underperforming creatives, letting the platform naturally allocate budget to winners.
Creative Diversification: Recognising that creative is the new targeting, we continuously tested and diversified our creatives. This allowed us to engage different pockets of the audience and keep performance high across all campaigns.