The first thing our Paid Social team did was make sure a full-funnel strategy was implemented at the top, middle, and bottom of the funnel with the proper ad set exclusions in place.
The in-house team at Girl Tribe Co. was then tasked with producing and editing assets specifically for the platform’s requirements and best practices while the Rozee Digital team was in charge of overseeing the creative strategy.
Finding audiences and figuring out how to target them came next. We set up the funnel and campaign structure as follows:
To scale on TikTok & Meta, we added performance UGCs so that we can acquire 8 new creatives each month.
We also assisted Girl Tribe Co in strengthening their email marketing campaigns and flows so that we could concentrate on growing aggressively while knowing that emails would bring back customers and encourage them to make additional purchases.