Ellaé Lisqué: Achieving 4.52x ROAS and $2.4M Revenue Through Strategic Creative Advertising
$939,542.67
Google Ads Revenue
$1,464,994.96
Meta Ads Revenue
$2,404,537.64
Total Ad Revenue
The Client:
Founded by Maxie J. in 2014, Ellaé Lisqué is a luxury dress line that empowers women through meticulously crafted, ready-to-wear collections. The brand’s mission is to make women feel irresistibly attractive, exquisitely glamorous, and effortlessly refined, regardless of their size. However, despite their strong brand ethos, Ellaé Lisqué faced significant challenges in achieving the desired Return on Ad Spend (ROAS) through their advertising efforts.
Challenges Tackled:
Despite investing $30,000 to $50,000 per month in advertising, Ellaé Lisqué struggled to achieve a competitive ROAS on both Facebook and Google Ads. Previous agencies had fallen short, leaving the brand searching for a solution that could harness the full potential of creative advertising while maintaining a target ROAS between 5x and 8x.
Our Strategic Overhaul:
Recognizing the need for a dramatic shift in strategy, we implemented a comprehensive creative advertising plan that centered around understanding and engaging Ellaé Lisqué’s target audience. Here’s how we achieved it:
Customer-Centric Creatives: We began by developing ad content that resonated deeply with Ellaé Lisqué’s audience. Our creatives showcased the unique appeal of the brand’s dresses, focusing on the transformative experience of wearing an Ellaé Lisqué design. By aligning the visuals and messaging with what truly mattered to their customers, we ensured each ad spoke directly to their desires.
Visual Storytelling: To bring the brand’s stunning designs to life, we utilized high-quality imagery and videos that captured the elegance and craftsmanship of each piece. This visual storytelling approach not only highlighted the product’s features but also created an emotional connection with the audience, making them feel the allure of Ellaé Lisqué’s collections.
Empowering Messaging: Understanding that Ellaé Lisqué is more than just a dress brand—it’s a statement of empowerment—we crafted messaging that communicated how their dresses make women feel confident, glamorous, and refined. This empowering narrative was consistently integrated across all creatives, reinforcing the brand’s mission and resonating with their audience.
A/B Testing: We conducted rigorous A/B testing to optimize ad performance continuously. By testing various creative elements, from visuals to copy, we honed in on what worked best, ensuring that each campaign was driving maximum results.
Consistent Branding: Maintaining a cohesive brand image was crucial. We ensured that every piece of content, across all advertising channels, reflected Ellaé Lisqué’s brand identity. This consistency helped build brand recognition and trust, further enhancing the effectiveness of our campaigns.
The Results:
Our strategic overhaul led to outstanding results across both Google and Facebook Ads:
-
Google Ads Performance:
- Total Ad Spend: $95,216.55
- Revenue Generated: $939,542.67
- ROAS: 9.87x
-
Facebook Ads Performance:
- Total Ad Spend: $262,250.48
- Revenue Generated: $1,464,994.96
- ROAS: 5.59x
-
Combined Performance:
- Total Ad Spend: $357,467.03
- Total Revenue: $2,404,537.63
- Blended ROAS: 6.73x
How Did We Do It?
Focus on New Customer Acquisition: During our initial audit, we noticed a significant over-reliance on Ellaé Lisqué’s existing customer base. Recognizing that long-term growth depends on continuously attracting new customers, we shifted the strategy towards new customer acquisition, ensuring the brand could scale sustainably.
Holistic Measurement: We tracked key metrics beyond the ad account, including:
- MER (Marketing Efficiency Ratio)
- CAC (Customer Acquisition Costs)
- NCAC (New Customer Acquisition Cost)
- AOV (Average Order Value)
- CVR (Conversion Rate)
This holistic view allowed us to implement a marketing strategy that optimized not just ROAS but overall business growth.
Addressing Key Pain Points:
- Over-Reliance on Existing Customers: We focused on strategies to bring in new customers, essential for sustainable scaling.
- Lack of Creative Testing: By significantly increasing the volume of creative testing, we identified the winning combinations that resonated most with the audience.
- Underutilized Value Propositions: We highlighted Ellaé Lisqué’s unique selling points in every ad, ensuring that the brand’s strengths were clearly communicated.
Ad Account Overview:
- Consolidation for Efficiency: We maintained a streamlined ad account, focusing on fewer, more impactful campaigns to maximize efficiency.
- Broad Targeting: We pushed to go broad with targeting as soon as possible, leveraging algorithmic learning to identify the best audiences.
- Creative as Targeting: We diversified creative formats to tap into different audience segments effectively, recognizing that creative is the new targeting in today’s digital landscape.