How This Cosmetic Brand Boosted ROAS by 214% and Increased Sales by 766% with Strategic Ad and Funnel Optimization
Challenges Faced by the Cosmetic Brand
Difficulty Scaling Ads
The in-house team was unable to scale their ad campaigns without drastically increasing costs, which hindered their ability to grow.
Limited Return on Ad Spend (ROAS)
Despite spending on ads, the company’s ROAS remained low (1.39), leaving them frustrated with minimal results and a lack of budget efficiency.
Ad Platform Challenges
Rapid changes to Facebook and Instagram’s algorithms made it challenging for the team to keep their campaigns optimized and aligned with evolving best practices.
Objectives of the Cosmetic Brand
The brand set clear goals for its collaboration with Rozee Digital:
- Increase ROAS: They aimed to achieve a 4x return on ad spend (ROAS), a significant improvement over their current performance.
- Scale Advertising Effectively: Increase ad spend without dramatically increasing costs, ensuring sustainable growth.
Maximize Revenue: Generate more revenue through optimized campaigns and a more efficient sales funnel.
Strategic Approach and Solutions
Rozee Digital took a comprehensive approach to optimize the brand’s marketing efforts, addressing key pain points and setting the stage for substantial growth.
Comprehensive Audits and Analysis
Rozee Digital began by performing thorough audits to identify areas for improvement. This included:
- Website Audit: Evaluating the website’s user experience, design, and conversion rate optimization (CRO) potential.
- Ad Account Audit: Analyzing the existing Facebook and Instagram campaigns to determine why they weren’t yielding the expected results.
- Competitor Research and SWOT Analysis: Studying competitors to identify industry trends and benchmark performance. Conducting a detailed SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis helped uncover areas for growth and improvement.
- Customer Profiling: Understanding the target audience’s behaviors and preferences for more effective targeting in campaigns.
Optimizing Ad Campaigns
Once the audits were complete, Rozee Digital focused on optimizing the brand’s ad campaigns:
- Dynamic Remarketing: Rozee Digital implemented dynamic remarketing strategies, allowing the brand to re-engage visitors who had shown interest but had not yet converted.
- Customized Ad Strategies: Adjusted targeting, creatives, and messaging to better resonate with the audience and address their specific pain points.
Scaling Ads Smartly: The key challenge was to scale ad spend without increasing costs. Rozee Digital achieved this by optimizing budget allocation and continuously refining targeting parameters.
Website and Funnel Optimization
Also to add optimization, Rozee Digital worked on improving the brand’s website and sales funnel to improve conversion rates.
- User Experience (UX) Improvements: Ensuring a seamless, user-friendly website experience that encourages conversions from traffic generated through ads.
- Sales Funnel Streamlining: Rozee Digital focused on optimizing the sales funnel to reduce friction and make the purchasing process as simple as possible.
Content and Creative Strategy
Rozee Digital also worked on improving the brand’s ad creatives:
- User-Generated Content: Integrating high-quality user-generated content (UGC) in ad creatives to build trust and authenticity with potential customers.
- Targeted Content Research: Analyzing content trends and using this data to inform the messaging and visuals used in campaigns.
Key Solutions That Delivered Success
- Optimized Campaign Strategy: By auditing and refining the brand’s Facebook and Instagram campaigns, Rozee Digital was able to significantly increase the ROAS.
- Effective Remarketing: Through dynamic remarketing efforts, the brand was able to convert more visitors into paying customers, reducing wasted ad spend and increasing sales.
- Strategic Scaling: The team increased ad spend by 175%, but with proper optimizations, they controlled costs, leading to a substantial increase in revenue without sacrificing profitability.
Website & Funnel Refinement: Improving the website’s user experience and streamlining the funnel helped improve conversion rates, ensuring that ad traffic was effectively converted into sales.
Results Achieved
The strategic initiatives led to impressive outcomes for the cosmetic brand:
- Revenue Growth: Over a 5-month period, the brand saw a 766.94% increase in revenue, a massive jump in sales thanks to the optimized ad campaigns and website improvements.
- ROAS Increase: The ROAS improved by 214.57%, reaching a 4.37x return on ad spend, well above the brand’s initial goal.
- Ad Spend Effectiveness: Rozee Digital successfully scaled ad spend by 175%, generating a significant increase in revenue without compromising efficiency.
Conclusion:
Rozee Digital’s comprehensive approach helped the cosmetic brand overcome significant challenges in ad optimization and revenue scaling. By performing in-depth audits, optimizing campaigns, and refining the website and sales funnel, the brand was able to not only increase its return on ad spend but also achieve substantial revenue growth. The combination of smart scaling, effective remarketing, and user-centric improvements enabled the brand to thrive in a competitive market, setting the stage for sustained success.