How We Helped Boys Get Sad Too Increase Revenue By 86% In 6 Months.

Decrease In CPA

Increase In FB Rev

Increase Returning Customers

Their Goal:

To ambitiously scale their ad spend whilst maintaining CPA, increase revenue and the lifetime value of their customer base.

The Problem:

Struggling to scale their Facebook, Snapchat & TikTok Ads because of the lack of ad creatives, UGCs and the owner of the business wearing all the hats inside the business.

The Solution:

We restructured their entire account, and got to work on optimising creatives and clearing out some old creatives that weren’t performing.

We then focused on creating UGC ad creatives, ad copy to get the prospect emotionally engaged and congruent messaging across the different ad platforms to drive consistent and profitable sales while allowing the owner to focus on other aspects of the business.

The Results:

What’s happened since the 1st May 2021. 

Blended ROAS of 4.41x.
72% increase in Orders.
12% increase in AOV.

About The Client

Boys Get Sad Too is not just a clothing brand. It is a community of like-minded people who want to see a positive change in the world. They are official supporters of CALM (The Campaign Against Living Miserably) charity who donate 10% of their profits, and they actively work to try and raise awareness for the struggles that men face.




Fashion & Apparel

Services Provided

  • Google Ads
  • Dynamic Remarketing
  • Google Shopping
  • Conversion Rate Optimisation
  • Facebook Ads
  • Pinterest Ads
"I started working with Tom & Rozee Digital when current workloads had meant that my ads had started to become neglected. I would set my ads running and leave them for long periods of time without checking them. This did work for a period, but I knew that IOS14 was going to affect how we were currently working, and that our ads were going to need far more attention than I was capable of due to other parts of the business. Since we have worked together, we have been working on making the mechanics of the business more effective. Tom has been advising us on the changes that we can make on the site to improve the conversion rate, which led us into a full site rebuild that has had some great results. Marketing is more than just running ads. We have been working on getting things together and in line for another intense period of growth. We plan to grow our marketing budget by 50% over the next 6 months and further develop our presence in the USA while moving into a new market within the EU. I would recommend working with Tom & Rozee Digital if you are looking to bring someone into your fold who works extremely hard. Himself and his team's work ethic is second to none."
Kyle Stanger