Boys Get Sad Too’s 91.7% Reduction in CPA: The Game-Changing Ad Strategy
Challenges Faced
The Challenge
Boys Get Sad Too is a clothing brand with a strong community and mission. But, they struggled to scale their ads well on Facebook, Snapchat, and TikTok. Kyle Stanger had a great product and message, but his ads fell short. He felt overwhelmed trying to handle everything on his own. This led to ads that didn’t perform well, slow growth, and a shortage of new, engaging content that would connect with their audience.
The Solution
We entered and changed their ad strategy. We focused on creative content that really connects with their audience. First, we cleaned up outdated ads that weren’t bringing results. Next, we focused on user-generated content (UGC) that felt more real and engaging. We created ad copy that emotionally connected with the audience. We also made sure the messaging was consistent across all platforms. This helped us achieve steady and profitable sales. It also let Kyle concentrate on other key parts of his business.
The Results
By May 2021, these changes had a profound impact:
- A 91.7% reduction in customer acquisition costs (CPA)
- A 75.6% boost in revenue from Facebook Ads
- An 82% increase in returning customers
Their blended return on ad spend (ROAS) hit 4.41x. Orders rose by 72%, and the average order value (AOV) increased by 12%.
Kyle Stanger, CEO of Boys Get Sad Too, said: “Before I worked with Tom & Rozee Digital, I stretched myself too thin, and I neglected my ads.” I knew that the iOS 14 changes would affect our performance, but I didn’t have the time to address it. Since teaming up, we’ve focused on improving the mechanics of our business. Tom helped optimize our website for conversions. This led to a rebuild, and the results were great. Marketing is more than ads; we’re planning for even more growth in the future. I highly recommend working with Tom & Rozee Digital if you want someone who truly works hard for your success.”
About Boys Get Sad Too
Boys Get Sad Too is a clothing brand based in London, but it’s more than fashion. The brand supports men’s mental health. It donates 10% of profits to CALM (The Campaign Against Living Miserably). They’re selling clothes; they’re trying to make a difference.
Industry: fashion and apparel Services Provided:
- Google Ads
- Dynamic Remarketing
- Google Shopping
- Conversion Rate Optimization
- Facebook Ads
- Pinterest Ads