Finding areas for growth concerning generating the most conversions for every dollar spent is the key to scaling and expanding a PPC campaign.
Unbelievably, many profitable PPC ads lose hundreds or even thousands of dollars due to squandered impressions.
In other words, they are not yet prepared to scale effectively.
Even though your local campaigns receive thousands of impressions each week, your target audience may not be seen or heard.
If not possible, it’s atleast challenging to examine every impression you encounter.
Particularly local businesses benefit more when they can turn ad impressions into foot traffic.
Here at Rozee Digital, we can help your business reach more local customers by enhancing your PPC ads for nearby searches to get them to your physical location rather than a website.
Get in touch today to learn more about how we can help.
What Is PPC?
You can use Pay Per Click (PPC) advertising or paid ads to target particular audiences or keywords with highly relevant adverts. You only pay when someone interacts with or views your advertisement, making it an affordable and trackable way to connect with customers who are actively looking for or have expressed interest in your services.
Depending on what works best for your business, you can select from various media campaign types across several platforms. This allows you freedom and control over your advertisements and expenses and can instantly boost your online exposure.
Common Types Of PPC
There are many online advertising choices that charge you for each click on your website. Here are some of the most common types:
Paid Search Marketing
One of the most popular forms of pay-per-click (PPC) advertising is paid search marketing. Users that enter specific keywords into search engines like Google AdWords see your advertisement.
Google Ads come in various forms, such as Search Ads, Shopping Ads (Google Shopping), Local Search Ads, Display Ads, and Remarketing.
Writing ad copy, finding pertinent keywords, and selecting an appropriate landing page on your website are the steps in setting up campaigns.
Display advertising is banner, image, or text advertisements that run on various websites and are chosen to target specific demographics. To your website, these advertisements will link.
Although they often have a lower click-through rate than search advertisements, they can help increase brand recognition.
Social Media Marketing
Many individuals on social networking sites like Facebook could become your potential clients. PPC advertising on these platforms can assist you in increasing website click-through rates. Campaigns can help spread the word about your goods or services. These social media channels can be used to target particular interests and demographics.
PPC Is A Marketing Game-Changer
Advanced Targeting Techniques
The Geo-Targeting and Ad-scheduling features are very specialised and aid in excluding those who are not part of your target market or geographic area.
These cutting-edge strategies will not only help you connect with the proper people, but they will also let you know what works best for your company. It is the ideal technique to save costs while boosting the usefulness of user behaviour analytics.
Retargeting, also known as remarketing, is creating campaigns to target website visitors who did not convert specifically.
Customers, for instance, go through a buying procedure that includes looking up the things they desire and visiting several websites when attempting to purchase products similar to yours online.
Hand-in-Hand With SEO
Any online marketing plan centred around increasing website traffic must include search engine optimisation (SEO) as a key component. The truth is that even if you have the best website in the world, very few people will find it if you don’t rank well in search engines.
PPC steps in to help with this. You may get a sense of which keywords are the most popular by looking at your keyword impression statistics, which show how often people see your advertisements displayed on particular terms.
PPC can target relevant keywords for your industry so that individuals search for those terms that are frequently seen in your adverts.
Although broad keywords won’t raise sales, they will indirectly assist you in building brand awareness and position your company as an authority and industry leader.
Open Your Doors To Local Customers
PPC works incredibly well for local searches.
Mobile users looking for goods or services in their neighbourhood can view your adverts, click on them, and easily get directions to your store.
According to statistics, 75% of individuals are more inclined to visit a store if they discover it in the Google display network.
If they don’t see your advertisement, they’ll probably click on one of your competitors, costing you a client.
It Is Affordable
With PPC, there are no financial limitations. You decide how much to spend on an advertisement or campaign and how much to pay for each click.
As was already indicated, everything is quantifiable, so you can determine whether your spending is generating a profit or a loss and take appropriate action.
Generally speaking, if a Google ad campaign is successful, you can spend more money without risking exceeding your maximum ROI.
Elevate Your Business With The Best PPC Agency In Bristol
Since you’ve seen how an effective PPC campaign can benefit your business, you’re now eager to start one of your own. However, learning the ins and outs of the platforms and keeping up with any changes that can impact your campaigns both take time.
Instead of spending months trying to figure out how PPC works, why not hire professionals that can handle it for you?
As a leading PPC agency in Bristol, Rozee Digital knows exactly how to implement a successful Google ads campaign for your business.
Our PPC campaigns are results-driven; we ensure that every ad gives high ROI. We focus on the KPIs that are most important to you and forego the “vanity measures” in favour of bidding on keywords that are most effective and hence, putting your business to new heights.
Still in doubt? Read our case studies and have them speak on our behalf.
You’ll have the opportunity to show up both in the organic results listed below and at the top of the page with a little perseverance and hard effort. The more times your links are seen, the more people your on-page content will be able to influence. But, it requires consistency, persistence, and knowledge. So hire PPC experts like Rozee Digital if you fall short on these skills.
How do I find the best PPC agency in Bristol?
You can always search for the best PPC companies in Bristol. But it’s crucial to find a partner you can work well with who suits your market, offers the correct combination of PPC services and is the perfect size for you.
The key to success is finding a digital marketing agency that will become “infected” with what you do and be enthusiastic about your achievements.
Look for someone who can analyse all the information and decide how to improve your current marketing campaign and long-term plans.
When looking for a PPC company in Bristol that you can trust, look no further than Rozee Digital.
What is the typical cost of hiring a PPC agency in Bristol?
Most agencies charge 20% or more to run PPC or Google ads. The cost depends on several factors, including the PPC model, your PPC needs, and the digital marketing agency you work with.
So, why not contact us today to discuss your project and the price?