How We Helped Girl Tribe Co Go From $100K Per Month To $400k Per Month
65%
Increase In Order
78%
Increase In Revenue
118%
Increase In Traffic
The Client:
Girl Tribe Co. is a trendy boutique fashion brand that focuses on providing chic, affordable clothing for a fashion-forward audience. With a commitment to style and accessibility, they’ve built a loyal customer base that appreciates both their fashion sense and their price point.
Client Goals:
Girl Tribe Co. approached us with clear objectives:
- Achieve a 3x ROAS while scaling revenue.
- Break through their previous agency’s limitations on monthly budget scaling.
- Adapt existing assets to produce high-performing, direct-response social media creatives.
- Implement fresh creative ideas and strategies to enable further scaling.
- Develop a blended ROAS model to enhance post-iOS performance tracking.
- Improve email marketing performance to increase lifetime value and generate more revenue through automated flows.
Our Strategic Approach:
When Girl Tribe Co. came to us, we recognized the need for a comprehensive overhaul of their paid social and email marketing strategies. Here’s how we helped them achieve their ambitious goals:
Full-Funnel Paid Social Strategy: Our Paid Social team began by implementing a full-funnel strategy, covering top, middle, and bottom-of-funnel stages with the appropriate ad set exclusions. This approach ensured that we captured potential customers at every stage of their journey, from awareness to conversion.
Creative Collaboration: We collaborated closely with the in-house team at Girl Tribe Co. to produce and edit assets tailored to each platform’s unique requirements. While their team focused on creating content, our team provided strategic oversight, ensuring that every creative element aligned with our broader campaign goals.
Audience Targeting and Campaign Structure: We then focused on finding and targeting the right audiences. By setting up a well-structured funnel and campaign system, we could efficiently manage the scaling process. To maximize reach and engagement, we incorporated performance-driven User-Generated Content (UGC), adding 8 new creatives each month across TikTok and Meta platforms.
Email Marketing Optimization: Recognizing the power of email marketing in driving repeat purchases, we helped Girl Tribe Co. enhance their email campaigns and automated flows. This allowed us to scale aggressively on paid channels while relying on email to nurture customer relationships and encourage repeat purchases.
Addressing Key Pain Points:
- Over-Reliance on Existing Customers: We focused on strategies to bring in new customers, essential for sustainable scaling.
- Lack of Hero Products: We identified and promoted key products that could drive significant growth.
- Creative Fatigue: By increasing the volume and variety of creative testing, we kept ad performance strong and prevented fatigue.
- Underutilized Value Propositions: We created ads that highlighted Girl Tribe Co.’s key angles and value propositions, ensuring the brand’s strengths were clearly communicated.
Ad Account Overview:
- Consolidation for Efficiency: We streamlined the ad account, focusing on fewer campaigns with higher impact, allowing us to invest our time in what truly moved the needle.
- Broad Targeting: We aimed to go broad with targeting as soon as possible, letting the algorithm optimize more effectively.
- Data-Driven Decisions: Rather than forcing spend on underperforming ads, we let Meta’s machine learning allocate budget to the best-performing creatives.
- Strategic Use of Catalog Ads: We utilized catalog DPAs strategically, understanding their role in pushing customers over the conversion line without over-relying on them.
- Creative Diversification: In today’s digital landscape, creative is the new targeting. We focused on diversifying creative formats to tap into different audience segments.
- Efficient Scaling: By consolidating campaigns and focusing on what works, we achieved cleaner and more effective scaling.
- Letting the Algorithm Work: We trusted the algorithm to make smart decisions about where to allocate spend, leading to more efficient campaigns.
The Results:
Our strategic interventions delivered impressive results:
- Total Revenue: Increased by 78%
- Total Media Spend: Increased by 149.3%
- Blended ROAS: Achieved a 4x return on ad spend
- Email Revenue: Boosted from 14% to 22% of total business revenue (comparing Jan to June vs. P90D)
- Flow Revenue: Grew monthly flow revenue from $3.7K to $9.8K (comparing Jan to June vs. P90D)
- Email Campaign Revenue: Increased average email campaign revenue by 58%, from $607 to $960
