How Hampden Clothing Skyrocketed from $2.3M to $12M at 10x ROAS!
114%
Increase In Order
27%
Increase In AOV
120%
Increase In Revenue
The Challenge:
In June 2021, Hampden Clothing, a luxury fashion retailer, found themselves at a crossroads. Having built their success largely on Facebook ads, they were hit hard by the iOS 14 update, which drastically reduced their ad effectiveness. With their growth momentum at risk, they knew they needed a new strategy—one that would not only stabilise their revenue but also propel them to new heights.
Their goal was clear: increase profitability, surpass their 2020 revenue, and diversify their advertising channels to ensure sustainable growth. But to achieve this, they needed more than just a marketing team; they needed a partner who could craft and execute a comprehensive, multi-channel strategy.
The Turning Point:
Enter our agency. We understood that relying on a single platform was a thing of the past. To future-proof Hampden Clothing’s growth, we proposed a bold, omni-channel approach. Our plan was to leverage the strengths of multiple platforms—Google, Facebook, and Pinterest—while optimising their website for conversions through a rigorous CRO (Conversion Rate Optimisation) process.
But that was just the beginning. We knew that to truly unlock Hampden’s potential, we needed to dive deep into their creative strategy. We focused on building landing pages tailored to different customer segments, ensuring that each visitor was met with a personalised experience that addressed their specific needs and buying stage.
The Strategy:
- Multi-Channel Advertising: We crafted and executed a robust ad strategy across Google, Facebook, and Pinterest, designed to drive high-quality traffic from multiple sources.
- Conversion Rate Optimisation (CRO): We conducted an in-depth audit of Hampden’s website, identifying and fixing conversion bottlenecks. Our team implemented A/B testing to increase the add-to-cart rate and overall purchase conversions.
- Landing Page Development: Recognising the power of storytelling, we designed landing pages that weren’t just informative but persuasive. Each page was carefully crafted to speak to different customer pain points and buying stages, transforming casual visitors into loyal customers.
- Resonating with the Audience: We began by digging deep into Hampden Clothing’s customer data to understand their audience better—their preferences, pain points, and shopping behaviours. This research allowed us to create tailored ad creatives that spoke directly to the desires and needs of their customers. Whether it was showcasing the latest luxury fashion trends or highlighting exclusive deals, each ad was designed to connect emotionally with the audiences. We crafted stories around Hampden’s brand values, emphasising quality, exclusivity, and the unique shopping experience they offered. By aligning these narratives with the aspirations of their target audience, we ensured that every ad felt personal and compelling.
- Driving New Customers: Understanding that attracting new customers required more than just flashy visuals, we focused on creating ads that highlighted Hampden Clothing’s distinct value proposition. We leveraged dynamic ad formats to showcase a wide range of products, ensuring that potential customers could easily see something that appealed to their tastes. We also implemented advanced targeting techniques across Google, Facebook, and Pinterest, focusing on reaching new customer segments who had the highest potential to convert. By using lookalike audiences, interest-based targeting, and retargeting strategies, we were able to expand Hampden’s customer base significantly.
Creatives:
Landing Page:
Landing pages played a pivotal role in our strategy. They were more than just a destination—they were an experience. These pages helped customers understand Hampden Clothing’s unique value proposition, making it clear why they were the best option in the market.
By tailoring these landing pages to different interests, problems, and stages of the buying funnel, we created a seamless journey from first click to final purchase.
The Results:
Our strategy delivered remarkable results, proving that a diversified, creative, and data-driven approach could overcome even the toughest market challenges.
Facebook Ads:
- Ad Spend: $1M
- CPA: $112
Google Ads:
- Ad Spend: $291K
- CPA: $40.44
Pinterest Ads:
- Ad Spend: $113K
- CPA: $105.40
Shopify Blended Results:
- ROAS: 10x
- CPA: $46
From June 2021 to November 2022, Hampden Clothing’s revenue skyrocketed from $2.3M to $12M—a 5x growth—at an incredible 10x ROAS. This transformation wasn’t just about numbers; it was about building a resilient brand that could thrive in a rapidly changing digital landscape.
