When we first meet Evgeny (Founder) back in Oct 2019, he told me that he felt trapped because Bioglow were unable to gain traction and generate positive returns from their Google & Facebook Ads to really help them scale their business and monthly revenue.
After dealing with so-called “marketing agencies” that always overpromised but under-delivered claiming they will scale their business. Evgeny faced an issue in his business as it started to run him by demanding him to wear all the hats, all at the same time.
From marketing, to finance, to HR to fulfillment.
Evgeny knew that if we wanted his time/freedom back but also turn his advertising profitable, he would have to partner with a company that has his best interests at heart .
We decided to upgrade their advertising campaigns and looked at ways to boost their website conversion rate to help them scale-up.
Bioglow has been through 4 different freelancers/marketing agencies, trying to get Facebook & Google ads to work, but never gotten a decent ROI.
Bioglow was struggling to find a predictable way to grow their business and profits after their paid advertising campaigns kept delivering low returns with Facebook & Google Ads.
With the increase in the competition, Bioglow couldn’t afford to keep running their advertising campaigns at a loss while losing market share to competitors.
Bioglow wanted to gain more control of their online advertising but their website was not delivering the results needed to turn the campaigns profitable, scale the campaigns and expand the business into new countries.
The company had a checkout process that was causing 98% of their sales issues.
Looking at the data Bioglow had an extremely high amount of customers abandoning the cart page due to the issues we found.
Bioglow needed to see positive returns before expanding into new countries.
We decided to increase the conversion rate of the website, so this will allow us to reduce the cost per purchase and to generate more sales with the same monthly advertising budget.
What We Did:
We did this because we wanted to understand why the advertising campaigns were generating low returns and why the conversion rate was low.
Once completing the audits, we analysed the website using Google Analytics and Hotjar to understand the customer’s journey and to find what was causing people to leave the website without purchasing.
Also, we found that the checkout process was not working correctly which contributed to low returns from Google and Facebook ads. As a result, they were missing the steady flow of hungry potential buyers that is essential to growing any online business.
How We Fixed These Issues To Give Bioglow The Sales They Needed To Expand and Grow.
We built them a reliable and predictable marketing funnel, focusing on sending relevant traffic to the website and concentrated on bringing new customers daily.
Also, we focused on leveraging past customers to get them to come back and purchase again and again, without doing this they were leaving money on the table.
Bioglow web development team also fixed the checkout issue that was causing the customers to abandon their shopping cart.
We optimised the purchase pathway, added cross-sell technology to increase the average order value, and incorporated social proof throughout the website and Facebook Ads.
The redesign of Facebook & Google Ads campaign and website allowed Bioglow to scale their eCommerce sales.
Within the first month, we decreased ad spend by £1,989.89 while increasing revenue by £31,806.77. The biggest factor was solely down to decreasing the cost per purchase by £18.60.
Cosmetic Brand FB Results
Total Revenue Driven: $158,118.46
Avg ROAS: 4.37x
Breakeven ROAS: 1.75x
Growth Story Across: 5 months
We helped a customised product eCommerce store generate $1,003,850.83 while only spend $70,346.94 in 7 months averaging a ROAS of 14.27x
Apparel Brand saw an awesome end to the month, $22k spent and almost $200k generated with 8.4 return on ad spend.
Here is one of Bioglow Google Ads campaign generating £294,698.01 while only spending £28,909.75.
Cosmetic Brand FB Results
Total Revenue Driven: $290,541.73
Avg ROAS: 6.76x
Breakeven ROAS: 2x
Growth Story Across: 5 months
Rozee Digital is a eCommerce Growth Agency helping brands explode their revenue goals – We work with eCommerce brands that have demonstrated product market fit and prepared for massive growth.
We help store owners focus on what they are good at by taking the whole marketing process off their hands. We’ll establish your targeting, put together your ad creative, and then monitor and test it all until we annihilate the results you’re after!
Proper Facebook, Instagram & Google Ads strategies and systems are the difference between spending just $100 – $1,500 a day vs $2,000+ daily ad spends. And each year we spend millions of dollars polishing and developing ours to be among the best in the world!
We have handcrafted and tested landing pages & funnels, which are designed to give you an unfair competitive advantage for your business. Just imagine if your website could convert +25% better? How this could change your ROI? How much higher would you be able to scale your business?
One of the most important assets for eComm brands is world-class creatives that’s help you stand out, capture attention, educate and converts customers like nothing else. We understand the psychological sales processes needed for ad creatives.
Our CRO team enables us to convert a higher percentage of your website’s visitors into customers. The right words and design have a huge conversion impact, that’s why we are constantly running A/B tests that drive up AOV and CR of your funnel.
When you have paid traffic campaigns running that are bringing in at least $100,000+ per month, the next step is to focus on profit maximization activities like Emails & SMS which can drive you more sales and help build a long-lasting brand.
Once we have the campaign running smoothly, hitting our KPIs and we know that we have everything in place, it will be time to scale your eCommerce store to 7 & 8 figures. While focusing on conversion rate optimisation, ROAS and scaling sustainably and profitably.
Click the button below to book a call.
We will audit your current Facebook/Google ad account and give you a breakdown of exactly what needs to happen to scale your ads. Book in a call today for your FREE ad account audit.
Copyright 2019, Rozee Digital Ltd . All Rights Reserved | Privacy
This website is not a part of the Facebook website or Facebook Inc.
Additionally, this website is NOT endorsed by Facebook in any way. Facebook is a trademark of Facebook, Inc.